8 Publikationen
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2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2985083Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologiesPUB | DOI | WoS
Souka, Mohamed, Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies. Journal of Business Research 172 (). , 2024 -
2023 | Bielefelder E-Dissertation | PUB-ID: 2985284Essays on Customer Perceptions and Experiences in an Innovative EraPUB | PDF
Souka, Mohamed, Essays on Customer Perceptions and Experiences in an Innovative Era. (). Bielefeld, 2023 -
2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2978805Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive IndustryPUB
Souka, Mohamed, Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry. Marketing ZFP – Journal of Research and Management Vol. 45 (No. 2). , 2023 -
2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive loadPUB
Souka, Mohamed, Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load. (). , 2023 -
2022 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2958919Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation OutcomesPUB
Souka, Mohamed, Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes. Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference (). , 2022 -
2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926How Voice Assistants Affect Customer Experience in Online ShoppingPUB
Flaswinkel, Anne Mareike, How Voice Assistants Affect Customer Experience in Online Shopping. transfer – Zeitschrift für Kommunikation und Markenmanagement 68 (2). , 2022 -
2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953066Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store TechnologiesPUB | Download (ext.)
Souka, Mohamed, Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. Proceedings of the 50th European Marketing Academy (EMAC) Conference (). , 2021 -
2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functionsPUB | DOI
Souka, Mohamed, Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management 20 (1). , 2020