Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies
Souka M, Bilstein N, Decker R (2021)
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference .
Konferenzbeitrag
| Veröffentlicht | Englisch
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Einrichtung
Erscheinungsjahr
2021
Titel des Konferenzbandes
Proceedings of the 50th European Marketing Academy (EMAC) Conference
Art.-Nr.
A2021-94735
Konferenz
50th European Marketing Academy (EMAC) Conference
Konferenzort
Madrid (virtuell)
Konferenzdatum
2021-05-25 – 2021-05-28
Page URI
https://pub.uni-bielefeld.de/record/2953066
Zitieren
Souka M, Bilstein N, Decker R. Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.
Souka, M., Bilstein, N., & Decker, R. (2021). Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. Proceedings of the 50th European Marketing Academy (EMAC) Conference
Souka, Mohamed, Bilstein, Nicola, and Decker, Reinhold. 2021. “Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies”. In Proceedings of the 50th European Marketing Academy (EMAC) Conference : A2021-94735.
Souka, M., Bilstein, N., and Decker, R. (2021). “Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies” in Proceedings of the 50th European Marketing Academy (EMAC) Conference .
Souka, M., Bilstein, N., & Decker, R., 2021. Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. In Proceedings of the 50th European Marketing Academy (EMAC) Conference .
M. Souka, N. Bilstein, and R. Decker, “Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies”, Proceedings of the 50th European Marketing Academy (EMAC) Conference , 2021.
Souka, M., Bilstein, N., Decker, R.: Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. Proceedings of the 50th European Marketing Academy (EMAC) Conference . (2021).
Souka, Mohamed, Bilstein, Nicola, and Decker, Reinhold. “Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies”. Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.
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