PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [8]
  

  2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2985083

  Souka M, Bilstein N, Decker R (2024)
  Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies.
  Journal of Business Research 172: 114396.

  PUB | DOI | WoS
   
• [7]
  

  2023 | Bielefelder E-Dissertation | PUB-ID: 2985284

  Souka M (2023)
  Essays on Customer Perceptions and Experiences in an Innovative Era.
  Bielefeld: Universität Bielefeld.

  PUB | PDF
   
• [6]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2978805

  Souka M, Rump M, Löffler M, Decker R (2023)
  Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry.
  Marketing ZFP – Journal of Research and Management Vol. 45(No. 2).

  PUB
   
• [5]
  

  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka M, Heimann KM, Hellwig J, Bilstein N, Decker R (2023)
  Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load.
  Presented at the Frontiers in service , Maastricht.

  PUB
   
• [4]
  

  2022 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2958919

  Souka M, Bilstein N, Decker R, Er B, Hellwig J (2022)
  Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes.
  In: Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference . .

  PUB
   
• [3]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926

  Flaswinkel AM, Bilstein N, Rump M, Souka M, Decker R (2022)
  How Voice Assistants Affect Customer Experience in Online Shopping.
  transfer – Zeitschrift für Kommunikation und Markenmanagement 68(2): 38-45.

  PUB
   
• [2]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953066

  Souka M, Bilstein N, Decker R (2021)
  Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies.
  In: Proceedings of the 50th European Marketing Academy (EMAC) Conference . .

  PUB | Download (ext.)
   
• [1]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  Souka M, Böger D, Decker R, Stummer C, Wiemann A (2020)
  Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions.
  International Journal of Automotive Technology and Management 20(1): 1-24.

  PUB | DOI