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• [9]
  

  2024 | Kurzbeitrag Konferenz / Poster | PUB-ID: 2991085

  The Role of Two-Sided Messages in Addressing Greenwashing Perceptions and Promoting Sustainability
  Souka M, Decker R, Flaswinkel AM (2024)
  Presented at the 30th Recent Advances in Retailing and Consumer Science (RARCS) Conference, Fuerteventura.

  PUB
   
• [8]
  

  2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2985083

  Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies
  Souka M, Bilstein N, Decker R (2024)
  Journal of Business Research 172: 114396.

  PUB | DOI | WoS
   
• [7]
  

  2023 | Bielefelder E-Dissertation | PUB-ID: 2985284

  Essays on Customer Perceptions and Experiences in an Innovative Era
  Souka M (2023)
  Bielefeld: Universität Bielefeld.

  PUB | PDF
   
• [6]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2978805

  Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry
  Souka M, Rump M, Löffler M, Decker R (2023)
  Marketing ZFP – Journal of Research and Management Vol. 45(No. 2).

  PUB
   
• [5]
  

  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load
  Souka M, Heimann KM, Hellwig J, Bilstein N, Decker R (2023)
  Presented at the Frontiers in service , Maastricht.

  PUB
   
• [4]
  

  2022 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2958919

  Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes
  Souka M, Bilstein N, Decker R, Er B, Hellwig J (2022)
  In: Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference .

  PUB
   
• [3]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926

  How Voice Assistants Affect Customer Experience in Online Shopping
  Flaswinkel AM, Bilstein N, Rump M, Souka M, Decker R (2022)
  transfer – Zeitschrift für Kommunikation und Markenmanagement 68(2): 38-45.

  PUB
   
• [2]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953066

  Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies
  Souka M, Bilstein N, Decker R (2021)
  In: Proceedings of the 50th European Marketing Academy (EMAC) Conference .

  PUB | Download (ext.)
   
• [1]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions
  Souka M, Böger D, Decker R, Stummer C, Wiemann A (2020)
  International Journal of Automotive Technology and Management 20(1): 1-24.

  PUB | DOI