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• [8]
  

  2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2985083

  M. Souka, N. Bilstein, and R. Decker, “Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies”, Journal of Business Research, vol. 172, 2024, : 114396.

  PUB | DOI | WoS
   
• [7]
  

  2023 | Bielefelder E-Dissertation | PUB-ID: 2985284

  M. Souka, Essays on Customer Perceptions and Experiences in an Innovative Era, Bielefeld: Universität Bielefeld, 2023.

  PUB | PDF
   
• [6]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2978805

  M. Souka, et al., “Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry”, Marketing ZFP – Journal of Research and Management, vol. Vol. 45, 2023.

  PUB
   
• [5]
  

  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  M. Souka, et al., “Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load”, Presented at the Frontiers in service , Maastricht, 2023.

  PUB
   
• [4]
  

  2022 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2958919

  M. Souka, et al., “Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes”, Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference , 2022.

  PUB
   
• [3]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926

  A.M. Flaswinkel, et al., “How Voice Assistants Affect Customer Experience in Online Shopping”, transfer – Zeitschrift für Kommunikation und Markenmanagement, vol. 68, 2022, pp. 38-45.

  PUB
   
• [2]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953066

  M. Souka, N. Bilstein, and R. Decker, “Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies”, Proceedings of the 50th European Marketing Academy (EMAC) Conference , 2021.

  PUB | Download (ext.)
   
• [1]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  M. Souka, et al., “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”, International Journal of Automotive Technology and Management, vol. 20, 2020, pp. 1-24.

  PUB | DOI