Feels like a good task – The role of affect on task design and satisfaction in crowdwork
Schulte J, Maier GW (2019)
Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen.
Konferenzbeitrag | Englisch
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Einrichtung
Abstract / Bemerkung
One of the earliest questions in paid crowdsourcing research was addressing the motivation for
performing crowdwork in general or a certain task (Kaufmann, N., Schulze T., Veit, D., 2011). From
those early findings arose the interest in optimal task design. The goal was to design tasks to maximize
output in quality and quantity but also job satisfaction. Nevertheless on platforms focusing on
microtasks current findings concerning the effect of task design seem contradictory. While Brawley
and Pury (2016) found nearly no relation between classical aspects of job design and job satisfaction
other studies suggest that at least task identity has an impact on satisfaction and quality (e.g Chandler
& Kapelner, 2013). Additionally, Schulze et al. (2011) identified assets crowdworker wish or expect
from attractive tasks on microtask-platforms e.g. payment, reputation of the requester or multiple
availability of a task. Still it remains unclear, which aspects in task design are important and if they are
specific for crowdwork. This is due to two reasons: first, previous studies were focusing on particular
sets of task design aspects only, e.g. meaningfulness. Second, the distinction between satisfaction of a
single task – a situational satisfaction – and job satisfaction on a platform in general were not
considered. Especially this determination of these two forms of satisfaction is of concern as both are
distinct measurements in normally contracted employment (Wegge, van Dick, Fisher, West, &
Dawson, 2006). Situational satisfaction derives from negative and positive affect during the work as
the affective events theory (AET; Weiss & Cropanzano, 1996) states and is a better predictor for
situational output e.g. situational performance and behavior. In contrast the general job satisfaction
predicts more stable outputs e.g. turnover intentions over the time (Grube, Schroer, Hentzschel, &
Hertel, 2008).
In this study we examined whether in crowdwork there is a situational task satisfaction that is related
to task design aspects. Furthermore we tested if this is mediated by affect. Therefore we surveyed
n = 107 crowdworker on a German microtask-platform. Participants were asked to revive via event
reconstruction method approach the last task performed. Subsequently they filled out questionnaires
about general task design, crowdwork specific aspects, as well as affect and satisfaction during this
certain task.
Task satisfaction was associated with decision-making autonomy, task significance, task identity,
information processing and skill variety but also crowdwork specific aspects like a good language of
description or high reputation of requester. Both types of aspects were partially mediated by positive
and negative affect.
We reason that the affective experience during task completion has a huge impact on satisfaction with
crowdwork. The AET can be transferred to crowdwork and as explanatory power as well. Due to
limitations of our survey approach we want to examine in a next step the longitudinal experiences of
crowdworker, especially the relation of situational aspects and task satisfaction in connection to the
general experience on a platform.
#### References
Brawley, A. M., & Pury, C. L.S. (2016). Work experiences on MTurk: Job satisfaction, turnover, and
information sharing. *Computers in Human Behavior*, 54, 531–546.
https://doi.org/10.1016/j.chb.2015.08.031
Chandler, D., & Kapelner, A. (2013). Breaking monotony with meaning: Motivation in crowdsourcing
markets. *Journal of Economic Behavior & Organization*, 90, 123–133.
https://doi.org/10.1016/j.jebo.2013.03.003
Grube, A., Schroer, J., Hentzschel, C., & Hertel, G. (2008). The event reconstruction method: An
efficient measure of experience-based job satisfaction. *Journal of Occupational and
Organizational Psychology*, 81, 669–689. https://doi.org/10.1348/096317907X251578
Kaufmann, N., Schulze, T., & Veit, D. (2011). More than fun and money. Worker Motivation in
Crowdsourcing-A Study on Mechanical Turk. In *AMCIS*, 11, 1-11.
Schulze, T., Seedorfer, S., Geiger, D., Kaufmann, N., & Schader, M. (2011). Exploring task properties
in crowdsourcing-an empirical study on mechanical turk. *ECIS 2011 Proceedings*. 122
Wegge, J., van Dick, R., Fisher, G. K., West, M. A., & Dawson, J. F. (2006). A test of basic
assumptions of affective events theory (AET) in call centre worker. *British Journal of
Management*, 17, 237–254. https://doi.org/10.1111/j.1467-8551.2006.00489.x
Weiss, H. M., & Cropanzano, R. (1996). Affective events theory: A theoretical discussion of the
structure, causes and consequences of affective experiences at work.
Stichworte
CrowdWorking
Erscheinungsjahr
2019
Konferenz
1st Crowdworking Symposium "Understanding Digital Labor Markets"
Konferenzort
Bremen
Konferenzdatum
2019-07-04 – 2019-07-05
Page URI
https://pub.uni-bielefeld.de/record/2936598
Zitieren
Schulte J, Maier GW. Feels like a good task – The role of affect on task design and satisfaction in crowdwork. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen.
Schulte, J., & Maier, G. W. (2019). Feels like a good task – The role of affect on task design and satisfaction in crowdwork. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen.
Schulte, Julian, and Maier, Günter W. 2019. “Feels like a good task – The role of affect on task design and satisfaction in crowdwork”. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen .
Schulte, J., and Maier, G. W. (2019).“Feels like a good task – The role of affect on task design and satisfaction in crowdwork”. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen.
Schulte, J., & Maier, G.W., 2019. Feels like a good task – The role of affect on task design and satisfaction in crowdwork. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen.
J. Schulte and G.W. Maier, “Feels like a good task – The role of affect on task design and satisfaction in crowdwork”, Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen, 2019.
Schulte, J., Maier, G.W.: Feels like a good task – The role of affect on task design and satisfaction in crowdwork. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen (2019).
Schulte, Julian, and Maier, Günter W. “Feels like a good task – The role of affect on task design and satisfaction in crowdwork”. Presented at the 1st Crowdworking Symposium "Understanding Digital Labor Markets", Bremen, 2019.