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268 Publikationen

2018 | Kurzbeitrag Konferenz | PUB-ID: 2919675
Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
In: Proceedings of the AMA Summer Academic Conference., 29. DS19-DS20.
PUB
 
2018 | Konferenzbeitrag | PUB-ID: 2918563
Deriving Brand Associative Networks from Instagram
Klostermann J, Plumeyer A, Decker R (2018)
In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).
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2018 | Zeitschriftenaufsatz | PUB-ID: 2930294
Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data
Klostermann J, Plumeyer A, Böger D, Decker R (Accepted)
International Journal of Research in Marketing 35(4).
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2018 | Zeitschriftenaufsatz | PUB-ID: 2918564
Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach
Böger D, Kottemann P, Decker R (Accepted)
Journal of Product & Brand Management.
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2018 | Zeitschriftenaufsatz | PUB-ID: 2915390
Platform launch strategies
Stummer C, Kundisch D, Decker R (2018)
Business & Information Systems Engineering 60(2): 167-173.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
PUB | DOI | WoS
 
2017 | Zeitschriftenaufsatz | PUB-ID: 2911884
A mechanism for aggregating association network data: An application to brand concept maps
Böger D, Kottemann P, Meißner M, Decker R (2017)
Journal of Business Research 79(October 2017): 90-106.
PUB | DOI | WoS
 
2017 | Zeitschriftenaufsatz | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2017)
Review of Managerial Science: 1-39.
PUB | DOI
 
2017 | Zeitschriftenaufsatz | PUB-ID: 2900410
Management science in the era of smart consumer products: Challenges and research perspectives
Dawid H, Decker R, Hermann T, Jahnke H, Klat W, König R, Stummer C (2017)
Central European Journal of Operations Research 25(1): 203-230.
PUB | PDF | DOI | WoS
 
2017 | Konferenzbeitrag | PUB-ID: 2906632
„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?
Löffler M, Decker R (2017)
In: Innovative Produkte und Dienstleistungen in der Mobilität. Proff H, Fojcik TM (Eds); Wiesbaden: Springer: 521-533.
PUB | DOI
 
2017 | Diskussionspapier | PUB-ID: 2913547
Measuring Brand Image Perceptions in Co-Branding
Kottemann P, Decker R, Hentschel D (2017)
Social Science Research Network.
PUB
 
2017 | Zeitschriftenaufsatz | PUB-ID: 2912080
Marketing management for consumer products in the era of the Internet of Things
Decker R, Stummer C (2017)
Advances in Internet of Things 7(3): 47-70.
PUB | PDF | DOI
 
2016 | Zeitschriftenaufsatz | PUB-ID: 2903594
Co-branding Partner Selection: The Importance of Belief Revision
Lee C-L, Decker R (2016)
Journal of Business Economics and Management 17(4): 546-563.
PUB | DOI | WoS
 
2016 | Zeitschriftenaufsatz | PUB-ID: 2905239
Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen
Wegner S, Decker R (2016)
Das Hochschulwesen 64(3): 85-94.
PUB
 
2015 | Herausgeber Sammelwerk | PUB-ID: 2547652
Marken- und Produktmanagement
Esch F-R, Decker R, Herrmann A, Sattler H, Woratschek H (Eds) (2015) Gabler Research.
Springer Gabler.
PUB
 
2015 | Kurzbeitrag Konferenz | PUB-ID: 2919751
Using Cluster Analysis for the Identification of Heterogeneous Brand Images
Böger D, Kottemann P, Decker R, Meißner M (2015)
In: European Conference on Data Analysis 2015, Book of Abstracts.
PUB
 
2015 | Zeitschriftenaufsatz | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 
2015 | Zeitschriftenaufsatz | PUB-ID: 2719758
The Influence of Trees on the Perception of Urban Squares
Raskovic S, Decker R (2015)
Urban Forestry & Urban Greening 14(2): 237-245.
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | PUB-ID: 2495258
Marketing: Eine entscheidungsorientierte Einführung
Decker R, Kroll F, Meißner M, Wagner R (2015)
Berlin: Springer.
PUB
 
2014 | Zeitschriftenaufsatz | PUB-ID: 2674647
New Product Sales Forecasting: An Approach for the Insurance Business
Kaltenbacher J, Decker R (2014)
World Journal of Management 5(1): 36-53.
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