Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic

Neuhaus T (2022)
In: Mass Communications and the Influence of Information During Times of Crises. Al-Suqri MN, Alsalmi JM, Al-Shaqsi OS (Eds); Advances in Information Quality and Management. Hershey, PA: IGI Global: 142-160.

Sammelwerksbeitrag | Veröffentlicht | Englisch
 
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Herausgeber*in
Al-Suqri, Mohammed Nasser; Alsalmi, Jamal Mattar; Al-Shaqsi, Obaid Said
Abstract / Bemerkung
Human action is not rational, and this irrationality manifests itself especially in decisions under uncertainty – the COVID-19 pandemic is one example of many in this respect. At the same time, various branches of research have been able to identify systematic patterns in irrational human behavior, and these have been attempted to be subsumed under the umbrella term of 'nudging'. Nudging describes the intentional change of decision architectures with the purpose of transforming irrationalities and/or distortions of human perception into predictable action. Thus, nudging represents a potent communication tool, especially in crisis communication scenarios. After presenting the basic theoretical assumptions of nudging, two examples of highly effective crisis communication strategies employed during the COVID-19 pandemic will be used to illustrate, contextualize, and reflect on central mechanisms and workings of nudging. This chapter ends with a summary of the most central findings as well as a critical reflection on potential future fields of action.
Erscheinungsjahr
2022
Buchtitel
Mass Communications and the Influence of Information During Times of Crises
Serientitel
Advances in Information Quality and Management
Seite(n)
142-160
ISBN
978-1-7998-7503-1
eISBN
978-1-7998-7505-5
Page URI
https://pub.uni-bielefeld.de/record/2962379

Zitieren

Neuhaus T. Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic. In: Al-Suqri MN, Alsalmi JM, Al-Shaqsi OS, eds. Mass Communications and the Influence of Information During Times of Crises. Advances in Information Quality and Management. Hershey, PA: IGI Global; 2022: 142-160.
Neuhaus, T. (2022). Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic. In M. N. Al-Suqri, J. M. Alsalmi, & O. S. Al-Shaqsi (Eds.), Advances in Information Quality and Management. Mass Communications and the Influence of Information During Times of Crises (pp. 142-160). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-7998-7503-1.ch007
Neuhaus, T. (2022). “Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic” in Mass Communications and the Influence of Information During Times of Crises, Al-Suqri, M. N., Alsalmi, J. M., and Al-Shaqsi, O. S. eds. Advances in Information Quality and Management (Hershey, PA: IGI Global), 142-160.
Neuhaus, T., 2022. Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic. In M. N. Al-Suqri, J. M. Alsalmi, & O. S. Al-Shaqsi, eds. Mass Communications and the Influence of Information During Times of Crises. Advances in Information Quality and Management. Hershey, PA: IGI Global, pp. 142-160.
T. Neuhaus, “Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic”, Mass Communications and the Influence of Information During Times of Crises, M.N. Al-Suqri, J.M. Alsalmi, and O.S. Al-Shaqsi, eds., Advances in Information Quality and Management, Hershey, PA: IGI Global, 2022, pp.142-160.
Neuhaus, T.: Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic. In: Al-Suqri, M.N., Alsalmi, J.M., and Al-Shaqsi, O.S. (eds.) Mass Communications and the Influence of Information During Times of Crises. Advances in Information Quality and Management. p. 142-160. IGI Global, Hershey, PA (2022).
Neuhaus, Till. “Improving Crisis Communication Efficiency Through Nudging. Insights From and Reflections on the COVID-19 Pandemic”. Mass Communications and the Influence of Information During Times of Crises. Ed. Mohammed Nasser Al-Suqri, Jamal Mattar Alsalmi, and Obaid Said Al-Shaqsi. Hershey, PA: IGI Global, 2022. Advances in Information Quality and Management. 142-160.

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