Beaming market simulation to the future by combining agent-based modeling with scenario analysis

Stummer C, Lüpke L, Günther M (2021)
Journal of Business Economics 91(9): 1469-1497.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Abstract / Bemerkung
Agent-based simulation has become an established method for innovation and tech- nology diffusion research. It extends traditional approaches by modeling diffusion processes from a micro-level perspective, which enables the consideration of vari- ous heterogeneous stakeholders and their diverse interactions. While such a simu- lation is well suited to capture the complex behavior of markets, its application is challenging when it comes to modeling future markets. Therefore, we propose a multi-method approach that combines scenario analysis that generates multiple “pic- tures of the future” with an agent-based market simulation that offers insight into the potential outcomes of today’s strategic (technological) decisions in each of these futures. Thus, simulation results can provide valuable decision support for corporate planners and industrial engineers when they are engaged in technology planning. This paper describes the novel approach and illustrates it through a sample applica- tion that is based on an industry-related research project on the development and market introduction of smart products
Stichworte
agent-based modeling; scenario analysis; technology planning; smart products
Erscheinungsjahr
2021
Zeitschriftentitel
Journal of Business Economics
Band
91
Ausgabe
9
Seite(n)
1469-1497
ISSN
1861-8928
eISSN
0044-2372
Finanzierungs-Informationen
Open-Access-Publikationskosten wurden durch die Universität Bielefeld im Rahmen des DEAL-Vertrags gefördert.
Page URI
https://pub.uni-bielefeld.de/record/2953373

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Stummer C, Lüpke L, Günther M. Beaming market simulation to the future by combining agent-based modeling with scenario analysis. Journal of Business Economics. 2021;91(9):1469-1497.
Stummer, C., Lüpke, L., & Günther, M. (2021). Beaming market simulation to the future by combining agent-based modeling with scenario analysis. Journal of Business Economics, 91(9), 1469-1497. https://doi.org/10.1007/s11573-021-01046-9
Stummer, Christian, Lüpke, Lars, and Günther, Markus. 2021. “Beaming market simulation to the future by combining agent-based modeling with scenario analysis”. Journal of Business Economics 91 (9): 1469-1497.
Stummer, C., Lüpke, L., and Günther, M. (2021). Beaming market simulation to the future by combining agent-based modeling with scenario analysis. Journal of Business Economics 91, 1469-1497.
Stummer, C., Lüpke, L., & Günther, M., 2021. Beaming market simulation to the future by combining agent-based modeling with scenario analysis. Journal of Business Economics, 91(9), p 1469-1497.
C. Stummer, L. Lüpke, and M. Günther, “Beaming market simulation to the future by combining agent-based modeling with scenario analysis”, Journal of Business Economics, vol. 91, 2021, pp. 1469-1497.
Stummer, C., Lüpke, L., Günther, M.: Beaming market simulation to the future by combining agent-based modeling with scenario analysis. Journal of Business Economics. 91, 1469-1497 (2021).
Stummer, Christian, Lüpke, Lars, and Günther, Markus. “Beaming market simulation to the future by combining agent-based modeling with scenario analysis”. Journal of Business Economics 91.9 (2021): 1469-1497.
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2022-07-25T07:11:23Z
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