Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities

Hogreve J, Bilstein N, Moeller S, Sichtmann C (2011)
In: AMA Winter Educators' Conference 2011: marketing theory and applications. Srinivasan R, McAlister L, American Marketing Association (Eds); AMA educators proceedings, 22. Red Hook, NJ: Curran.

Konferenzbeitrag | Veröffentlicht | Englisch
 
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Autor*in
Hogreve, Jens; Bilstein, NicolaUniBi ; Moeller, Sabine; Sichtmann, Christina
Herausgeber*in
Srinivasan, Raji; McAlister, Leigh
herausgebende Körperschaft
American Marketing Association
Erscheinungsjahr
2011
Titel des Konferenzbandes
AMA Winter Educators' Conference 2011: marketing theory and applications
Band
22
Konferenz
2011 AMA Winter Marketing Educators' Conference
Konferenzort
Austin, Texas, USA
Konferenzdatum
2011-02-18 – 2011-02-20
ISBN
9781618390646
Page URI
https://pub.uni-bielefeld.de/record/2933590

Zitieren

Hogreve J, Bilstein N, Moeller S, Sichtmann C. Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities. In: Srinivasan R, McAlister L, American Marketing Association, eds. AMA Winter Educators' Conference 2011: marketing theory and applications. AMA educators proceedings. Vol 22. Red Hook, NJ: Curran; 2011.
Hogreve, J., Bilstein, N., Moeller, S., & Sichtmann, C. (2011). Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities. In R. Srinivasan, L. McAlister, & American Marketing Association (Eds.), AMA educators proceedings: Vol. 22. AMA Winter Educators' Conference 2011: marketing theory and applications Red Hook, NJ: Curran.
Hogreve, J., Bilstein, N., Moeller, S., and Sichtmann, C. (2011). “Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities” in AMA Winter Educators' Conference 2011: marketing theory and applications, Srinivasan, R., McAlister, L., and American Marketing Association eds. AMA educators proceedings, vol. 22, (Red Hook, NJ: Curran).
Hogreve, J., et al., 2011. Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities. In R. Srinivasan, L. McAlister, & American Marketing Association, eds. AMA Winter Educators' Conference 2011: marketing theory and applications. AMA educators proceedings. no.22 Red Hook, NJ: Curran.
J. Hogreve, et al., “Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities”, AMA Winter Educators' Conference 2011: marketing theory and applications, R. Srinivasan, L. McAlister, and American Marketing Association, eds., AMA educators proceedings, vol. 22, Red Hook, NJ: Curran, 2011.
Hogreve, J., Bilstein, N., Moeller, S., Sichtmann, C.: Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities. In: Srinivasan, R., McAlister, L., and American Marketing Association (eds.) AMA Winter Educators' Conference 2011: marketing theory and applications. AMA educators proceedings. 22, Curran, Red Hook, NJ (2011).
Hogreve, Jens, Bilstein, Nicola, Moeller, Sabine, and Sichtmann, Christina. “Turning Lurkers into Value Creators: An Investigation of Transaction-Based Online Communities”. AMA Winter Educators' Conference 2011: marketing theory and applications. Ed. Raji Srinivasan, Leigh McAlister, and American Marketing Association. Red Hook, NJ: Curran, 2011.Vol. 22. AMA educators proceedings.

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