Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay

Bilstein N, Fahr R, Hogreve J, Sichtmann C (2012)
In: Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings. Rita P (Ed); Lissabon: ISCTE Business School.

Konferenzbeitrag | Veröffentlicht | Englisch
 
Download
Es wurden keine Dateien hochgeladen. Nur Publikationsnachweis!
Autor*in
Bilstein, NicolaUniBi ; Fahr, René; Hogreve, Jens; Sichtmann, Christina
Herausgeber*in
Rita, Paulo
Erscheinungsjahr
2012
Titel des Konferenzbandes
Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings
Konferenz
41st European Marketing Academy (EMAC) Conference
Konferenzort
Lissabon, Portugal
Konferenzdatum
2012-05-22 – 2012-05-25
ISBN
978-989-732-004-0
Page URI
https://pub.uni-bielefeld.de/record/2933587

Zitieren

Bilstein N, Fahr R, Hogreve J, Sichtmann C. Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay. In: Rita P, ed. Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings. Lissabon: ISCTE Business School; 2012.
Bilstein, N., Fahr, R., Hogreve, J., & Sichtmann, C. (2012). Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay. In P. Rita (Ed.), Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings Lissabon: ISCTE Business School.
Bilstein, N., Fahr, R., Hogreve, J., and Sichtmann, C. (2012). “Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay” in Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings, Rita, P. ed. (Lissabon: ISCTE Business School).
Bilstein, N., et al., 2012. Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay. In P. Rita, ed. Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings. Lissabon: ISCTE Business School.
N. Bilstein, et al., “Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay”, Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings, P. Rita, ed., Lissabon: ISCTE Business School, 2012.
Bilstein, N., Fahr, R., Hogreve, J., Sichtmann, C.: Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay. In: Rita, P. (ed.) Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings. ISCTE Business School, Lissabon (2012).
Bilstein, Nicola, Fahr, René, Hogreve, Jens, and Sichtmann, Christina. “Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer's Co-Production and Willingness-to-Pay”. Marketing to Citizens. Going beyond Customers and Consumers. 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings. Ed. Paulo Rita. Lissabon: ISCTE Business School, 2012.

Export

Markieren/ Markierung löschen
Markierte Publikationen

Open Data PUB

Suchen in

Google Scholar
ISBN Suche