New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations
Hogreve J, Mandl L, Bilstein N (2016)
In: What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. Henning-Thurau T, Hofacker CF (Eds); AMA educators proceedings, 27. Chicago, IL: American Marketing Association.
Konferenzbeitrag
| Veröffentlicht | Englisch
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Autor*in
Hogreve, Jens;
Mandl, Leonhard;
Bilstein, NicolaUniBi 
Herausgeber*in
Henning-Thurau, Thorsten;
Hofacker, Charles F.
Erscheinungsjahr
2016
Titel des Konferenzbandes
What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data
Serien- oder Zeitschriftentitel
AMA educators proceedings
Band
27
Konferenz
AMA Winter Marketing Educators' Conference
Konferenzort
Las Vegas, Nevada, USA
Konferenzdatum
2016-02-26 – 2016-02-28
ISBN
978-1-5108-2367-9
Page URI
https://pub.uni-bielefeld.de/record/2933581
Zitieren
Hogreve J, Mandl L, Bilstein N. New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations. In: Henning-Thurau T, Hofacker CF, eds. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. AMA educators proceedings. Vol 27. Chicago, IL: American Marketing Association; 2016.
Hogreve, J., Mandl, L., & Bilstein, N. (2016). New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations. In T. Henning-Thurau & C. F. Hofacker (Eds.), AMA educators proceedings: Vol. 27. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data Chicago, IL: American Marketing Association.
Hogreve, Jens, Mandl, Leonhard, and Bilstein, Nicola. 2016. “New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations”. In What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data, ed. Thorsten Henning-Thurau and Charles F. Hofacker. Vol. 27. AMA educators proceedings. Chicago, IL: American Marketing Association.
Hogreve, J., Mandl, L., and Bilstein, N. (2016). “New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations” in What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data, Henning-Thurau, T., and Hofacker, C. F. eds. AMA educators proceedings, vol. 27, (Chicago, IL: American Marketing Association).
Hogreve, J., Mandl, L., & Bilstein, N., 2016. New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations. In T. Henning-Thurau & C. F. Hofacker, eds. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. AMA educators proceedings. no.27 Chicago, IL: American Marketing Association.
J. Hogreve, L. Mandl, and N. Bilstein, “New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations”, What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data, T. Henning-Thurau and C.F. Hofacker, eds., AMA educators proceedings, vol. 27, Chicago, IL: American Marketing Association, 2016.
Hogreve, J., Mandl, L., Bilstein, N.: New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations. In: Henning-Thurau, T. and Hofacker, C.F. (eds.) What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. AMA educators proceedings. 27, American Marketing Association, Chicago, IL (2016).
Hogreve, Jens, Mandl, Leonhard, and Bilstein, Nicola. “New versus Steady Customers - Relationship Length as Moderator of the Relation Between Response Time and Customers' Compensation Expectations”. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. Ed. Thorsten Henning-Thurau and Charles F. Hofacker. Chicago, IL: American Marketing Association, 2016.Vol. 27. AMA educators proceedings.
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