Member Participation in Commerce-Based Online Communities

Benoit (née Moeller) S, Hogreve J, Bilstein N, Sichtmann C (2016)
In: What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. Henning-Thurau T, Hofacker CF (Eds); AMA educators proceedings, 27. Chicago, IL: American Marketing Association.

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Konferenzbeitrag | Veröffentlicht | Englisch
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Erscheinungsjahr
Titel des Konferenzbandes
What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data
Band
27
Konferenz
AMA Winter Marketing Educators' Conference
Konferenzort
Las Vegas, Nevada, USA
Konferenzdatum
2016-02-26 – 2016-02-28
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Benoit (née Moeller) S, Hogreve J, Bilstein N, Sichtmann C. Member Participation in Commerce-Based Online Communities. In: Henning-Thurau T, Hofacker CF, eds. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. AMA educators proceedings. Vol 27. Chicago, IL: American Marketing Association; 2016.
Benoit (née Moeller), S., Hogreve, J., Bilstein, N., & Sichtmann, C. (2016). Member Participation in Commerce-Based Online Communities. In T. Henning-Thurau & C. F. Hofacker (Eds.), AMA educators proceedings: Vol. 27. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data Chicago, IL: American Marketing Association.
Benoit (née Moeller), S., Hogreve, J., Bilstein, N., and Sichtmann, C. (2016). “Member Participation in Commerce-Based Online Communities” in What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data, Henning-Thurau, T., and Hofacker, C. F. eds. AMA educators proceedings, vol. 27, (Chicago, IL: American Marketing Association).
Benoit (née Moeller), S., et al., 2016. Member Participation in Commerce-Based Online Communities. In T. Henning-Thurau & C. F. Hofacker, eds. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. AMA educators proceedings. no.27 Chicago, IL: American Marketing Association.
S. Benoit (née Moeller), et al., “Member Participation in Commerce-Based Online Communities”, What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data, T. Henning-Thurau and C.F. Hofacker, eds., AMA educators proceedings, vol. 27, Chicago, IL: American Marketing Association, 2016.
Benoit (née Moeller), S., Hogreve, J., Bilstein, N., Sichtmann, C.: Member Participation in Commerce-Based Online Communities. In: Henning-Thurau, T. and Hofacker, C.F. (eds.) What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. AMA educators proceedings. 27, American Marketing Association, Chicago, IL (2016).
Benoit (née Moeller), Sabine, Hogreve, Jens, Bilstein, Nicola, and Sichtmann, Christina. “Member Participation in Commerce-Based Online Communities”. What happens in marketing, stays digital. Rethinking marketing in the era of unlimited data. Ed. Thorsten Henning-Thurau and Charles F. Hofacker. Chicago, IL: American Marketing Association, 2016.Vol. 27. AMA educators proceedings.

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