How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity

Gäthke J, Bilstein N (2017)
In: Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 . University of Groningen (Ed); Groningen : European Marketing Academy.

Konferenzbeitrag | Veröffentlicht | Englisch
 
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Autor*in
Gäthke, Jana; Bilstein, NicolaUniBi
herausgebende Körperschaft
University of Groningen
Erscheinungsjahr
2017
Titel des Konferenzbandes
Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017
Konferenz
46th EMAC Annual Conference 2017
Konferenzort
Groningen, Niederlande
Konferenzdatum
2017-05-23 – 2017-05-26
ISBN
978-90-367-9912-6
Page URI
https://pub.uni-bielefeld.de/record/2933573

Zitieren

Gäthke J, Bilstein N. How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity. In: University of Groningen, ed. Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 . Groningen : European Marketing Academy; 2017.
Gäthke, J., & Bilstein, N. (2017). How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity. In University of Groningen (Ed.), Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 Groningen : European Marketing Academy.
Gäthke, J., and Bilstein, N. (2017). “How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity” in Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 , University of Groningen ed. (Groningen : European Marketing Academy).
Gäthke, J., & Bilstein, N., 2017. How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity. In University of Groningen, ed. Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 . Groningen : European Marketing Academy.
J. Gäthke and N. Bilstein, “How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity”, Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 , University of Groningen, ed., Groningen : European Marketing Academy, 2017.
Gäthke, J., Bilstein, N.: How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity. In: University of Groningen (ed.) Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 . European Marketing Academy, Groningen (2017).
Gäthke, Jana, and Bilstein, Nicola. “How to Acquire New Customers : When Online Retailers Are Forced to Non-Disclose Information? The Role of Curiosity”. Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 . Ed. University of Groningen. Groningen : European Marketing Academy, 2017.

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