Platform launch strategies

Stummer C, Kundisch D, Decker R (2018)
Business & Information Systems Engineering 60(2): 167-173.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor/in
Stichworte
Multi-sided platform; Two-sided market; Launch strategy; Network effect; Chicken-and-egg dilemma; Mutual baiting problem
Erscheinungsjahr
2018
Zeitschriftentitel
Business & Information Systems Engineering
Band
60
Ausgabe
2
Seite(n)
167-173
ISSN
2363-7005
eISSN
1867-0202
Page URI
https://pub.uni-bielefeld.de/record/2915390

Zitieren

Stummer C, Kundisch D, Decker R. Platform launch strategies. Business & Information Systems Engineering. 2018;60(2):167-173.
Stummer, C., Kundisch, D., & Decker, R. (2018). Platform launch strategies. Business & Information Systems Engineering, 60(2), 167-173. doi:10.1007/s12599-018-0520-x
Stummer, C., Kundisch, D., and Decker, R. (2018). Platform launch strategies. Business & Information Systems Engineering 60, 167-173.
Stummer, C., Kundisch, D., & Decker, R., 2018. Platform launch strategies. Business & Information Systems Engineering, 60(2), p 167-173.
C. Stummer, D. Kundisch, and R. Decker, “Platform launch strategies”, Business & Information Systems Engineering, vol. 60, 2018, pp. 167-173.
Stummer, C., Kundisch, D., Decker, R.: Platform launch strategies. Business & Information Systems Engineering. 60, 167-173 (2018).
Stummer, Christian, Kundisch, Dennis, and Decker, Reinhold. “Platform launch strategies”. Business & Information Systems Engineering 60.2 (2018): 167-173.