Patterns of Associations in Finite Sets of Items
Wagner R (2006)
In: Data Science and Classification (Proceedings of the 10th IFCS Conference). Batagelj V, Bock H-H, Ferligoj A, Ziberna A (Eds); Studies in classification, data analysis, and knowledge organization. Berlin: Springer: 279-286.
Konferenzbeitrag
| Veröffentlicht | Englisch
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Autor*in
Wagner, R.
Herausgeber*in
Batagelj, V.;
Bock, H.-H.;
Ferligoj, A.;
Ziberna, A.
Abstract / Bemerkung
Mining association rules is well established in quantitative business research literature and makes up an up-and-coming topic in marketing practice. However, reducing the analysis to the assessment and interpretation of a few selected rules does not provide a complete picture of the data structure revealed by the rules.
This paper introduces a new approach of visualizing relations between items by assigning them to a rectangular grid with respect to their mutual association. The visualization task leads to a quadratic assignment problem and is tackled by means of a genetic algorithm. The methodology is demonstrated by evaluating a set of rules describing marketing practices in Russia.
Stichworte
Association Rules;
Data Mining;
Genetic Algorithm;
Grid;
Marketing;
Market Basket Problem;
Quadratic Assignment Problem;
Pattern Recognition;
Visualization
Erscheinungsjahr
2006
Titel des Konferenzbandes
Data Science and Classification (Proceedings of the 10th IFCS Conference)
Serien- oder Zeitschriftentitel
Studies in classification, data analysis, and knowledge organization
Seite(n)
279-286
Konferenz
Jubilee Conference on Data Science and Classification
Konferenzort
Ljubljana
Konferenzdatum
2006-07-25 – 2006-07-29
ISBN
978-3-540-34415-5
Page URI
https://pub.uni-bielefeld.de/record/2495033
Zitieren
Wagner R. Patterns of Associations in Finite Sets of Items. In: Batagelj V, Bock H-H, Ferligoj A, Ziberna A, eds. Data Science and Classification (Proceedings of the 10th IFCS Conference). Studies in classification, data analysis, and knowledge organization. Berlin: Springer; 2006: 279-286.
Wagner, R. (2006). Patterns of Associations in Finite Sets of Items. In V. Batagelj, H. - H. Bock, A. Ferligoj, & A. Ziberna (Eds.), Studies in classification, data analysis, and knowledge organization. Data Science and Classification (Proceedings of the 10th IFCS Conference) (pp. 279-286). Berlin: Springer.
Wagner, R. 2006. “Patterns of Associations in Finite Sets of Items”. In Data Science and Classification (Proceedings of the 10th IFCS Conference), ed. V. Batagelj, H.-H. Bock, A. Ferligoj, and A. Ziberna, 279-286. Studies in classification, data analysis, and knowledge organization. Berlin: Springer.
Wagner, R. (2006). “Patterns of Associations in Finite Sets of Items” in Data Science and Classification (Proceedings of the 10th IFCS Conference), Batagelj, V., Bock, H. - H., Ferligoj, A., and Ziberna, A. eds. Studies in classification, data analysis, and knowledge organization (Berlin: Springer), 279-286.
Wagner, R., 2006. Patterns of Associations in Finite Sets of Items. In V. Batagelj, et al., eds. Data Science and Classification (Proceedings of the 10th IFCS Conference). Studies in classification, data analysis, and knowledge organization. Berlin: Springer, pp. 279-286.
R. Wagner, “Patterns of Associations in Finite Sets of Items”, Data Science and Classification (Proceedings of the 10th IFCS Conference), V. Batagelj, et al., eds., Studies in classification, data analysis, and knowledge organization, Berlin: Springer, 2006, pp.279-286.
Wagner, R.: Patterns of Associations in Finite Sets of Items. In: Batagelj, V., Bock, H.-H., Ferligoj, A., and Ziberna, A. (eds.) Data Science and Classification (Proceedings of the 10th IFCS Conference). Studies in classification, data analysis, and knowledge organization. p. 279-286. Springer, Berlin (2006).
Wagner, R. “Patterns of Associations in Finite Sets of Items”. Data Science and Classification (Proceedings of the 10th IFCS Conference). Ed. V. Batagelj, H.-H. Bock, A. Ferligoj, and A. Ziberna. Berlin: Springer, 2006. Studies in classification, data analysis, and knowledge organization. 279-286.
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