Market Basket Analysis with Neural Gas Networks and Self-organizing Maps
Decker R, Monien K (2002) Working Paper No. 3/02.
Chair of Marketing, Bielefeld University.
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Autor*in
Decker, ReinholdUniBi 
;
Monien, K.
;
Monien, K.Einrichtung
Abstract / Bemerkung
Market basket analysis has been an elementary part of quantitative decision support in retail marketing for many years and it is regularly cited as a prime application area of data mining. In this paper two competitive neural network approaches are presented and discussed with respect to their suitability for purchase interdependence analysis on the product category level. We particularly turn our attention to the user-oriented representation of cross category dependences. Both approaches are applied to point of sales scanner data provided by a German retail chain to check how far they are able to uncover presumed purchase interdependences.
Stichworte
Neural Gas Network;
Purchase Interdependence;
Self-organizing Map;
Market Basket Analysis
Erscheinungsjahr
2002
Serientitel
Working Paper No. 3/02
Page URI
https://pub.uni-bielefeld.de/record/2494986
Zitieren
Decker R, Monien K. Market Basket Analysis with Neural Gas Networks and Self-organizing Maps. Working Paper No. 3/02. Chair of Marketing, Bielefeld University; 2002.
Decker, R., & Monien, K. (2002). Market Basket Analysis with Neural Gas Networks and Self-organizing Maps (Working Paper No. 3/02). Chair of Marketing, Bielefeld University.
Decker, Reinhold, and Monien, K. 2002. Market Basket Analysis with Neural Gas Networks and Self-organizing Maps. Working Paper No. 3/02. Chair of Marketing, Bielefeld University.
Decker, R., and Monien, K. (2002). Market Basket Analysis with Neural Gas Networks and Self-organizing Maps. Working Paper No. 3/02, Chair of Marketing, Bielefeld University.
Decker, R., & Monien, K., 2002. Market Basket Analysis with Neural Gas Networks and Self-organizing Maps, Working Paper No. 3/02, Chair of Marketing, Bielefeld University.
R. Decker and K. Monien, Market Basket Analysis with Neural Gas Networks and Self-organizing Maps, Working Paper No. 3/02, Chair of Marketing, Bielefeld University: 2002.
Decker, R., Monien, K.: Market Basket Analysis with Neural Gas Networks and Self-organizing Maps. Working Paper No. 3/02. Chair of Marketing, Bielefeld University (2002).
Decker, Reinhold, and Monien, K. Market Basket Analysis with Neural Gas Networks and Self-organizing Maps. Chair of Marketing, Bielefeld University, 2002. Working Paper No. 3/02.
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