Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level
Wagner R (1999)
In: Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Gaul W, Locarek H (Eds); Berlin: Springer: 536-544.
Konferenzbeitrag
| Veröffentlicht | Englisch
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Autor*in
Wagner, R.
Herausgeber*in
Gaul, W.;
Locarek, H.
Erscheinungsjahr
1999
Titel des Konferenzbandes
Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference
Seite(n)
536-544
Konferenzort
Dresden, Germany
Page URI
https://pub.uni-bielefeld.de/record/2494871
Zitieren
Wagner R. Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In: Gaul W, Locarek H, eds. Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Berlin: Springer; 1999: 536-544.
Wagner, R. (1999). Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In W. Gaul & H. Locarek (Eds.), Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference (pp. 536-544). Berlin: Springer.
Wagner, R. 1999. “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level”. In Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference, ed. W. Gaul and H. Locarek, 536-544. Berlin: Springer.
Wagner, R. (1999). “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level” in Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference, Gaul, W., and Locarek, H. eds. (Berlin: Springer), 536-544.
Wagner, R., 1999. Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In W. Gaul & H. Locarek, eds. Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Berlin: Springer, pp. 536-544.
R. Wagner, “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level”, Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference, W. Gaul and H. Locarek, eds., Berlin: Springer, 1999, pp.536-544.
Wagner, R.: Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In: Gaul, W. and Locarek, H. (eds.) Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. p. 536-544. Springer, Berlin (1999).
Wagner, R. “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level”. Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Ed. W. Gaul and H. Locarek. Berlin: Springer, 1999. 536-544.
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