Remarks on the behavioristic analysis of competitive reactions

Wagner R, Decker R (2000)
OR SPEKTRUM 22(1): 97-116.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
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Abstract / Bemerkung
One particularly predominant current challenge to quantitative management science is the modeling and analysis of competitive actions and reactions. Approaches following the stimulus response paradigm are able to take into account the limited access to a company's internal decision making processes. In the present paper the most significant characteristics of a behavioristic analysis of competitive reactions are described. Furthermore, a stochastic model of competitive reactions by the simultaneous use of several marketing instruments is proposed. The empirical evidence of the model will be demonstrated with POS scanner data on frequently purchased consumer goods.
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Zeitschriftentitel
OR SPEKTRUM
Band
22
Zeitschriftennummer
1
Seite
97-116
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Wagner R, Decker R. Remarks on the behavioristic analysis of competitive reactions. OR SPEKTRUM. 2000;22(1):97-116.
Wagner, R., & Decker, R. (2000). Remarks on the behavioristic analysis of competitive reactions. OR SPEKTRUM, 22(1), 97-116.
Wagner, R., and Decker, R. (2000). Remarks on the behavioristic analysis of competitive reactions. OR SPEKTRUM 22, 97-116.
Wagner, R., & Decker, R., 2000. Remarks on the behavioristic analysis of competitive reactions. OR SPEKTRUM, 22(1), p 97-116.
R. Wagner and R. Decker, “Remarks on the behavioristic analysis of competitive reactions”, OR SPEKTRUM, vol. 22, 2000, pp. 97-116.
Wagner, R., Decker, R.: Remarks on the behavioristic analysis of competitive reactions. OR SPEKTRUM. 22, 97-116 (2000).
Wagner, R, and Decker, Reinhold. “Remarks on the behavioristic analysis of competitive reactions”. OR SPEKTRUM 22.1 (2000): 97-116.