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272 Publikationen
2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
The Globality of Brands – A Question of Methods?
Decker, Reinhold, The Globality of Brands – A Question of Methods?. Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada (). Heidelberg, 2020
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Decker, Reinhold, The Globality of Brands – A Question of Methods?. Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada (). Heidelberg, 2020
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
To trust or not to trust smart consumer products: A literature review of trust-building factors
Michler, Oliver, To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly (). , 2020
PUB | DOI
Michler, Oliver, To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly (). , 2020
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions
Souka, Mohamed, Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management (). , 2020
PUB
Souka, Mohamed, Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management (). , 2020
2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
Marken- und Produktmanagement. (2001-2019, 46 volumes)
Esch, Franz-Rudolf, Marken- und Produktmanagement. (2001-2019, 46 volumes). (). Wiesbaden, 2019
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Esch, Franz-Rudolf, Marken- und Produktmanagement. (2001-2019, 46 volumes). (). Wiesbaden, 2019
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer, Anja, Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13 (2). , 2019
PUB | DOI | WoS
Plumeyer, Anja, Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13 (2). , 2019
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 
The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation
Poppen, Florian, The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation. Triple Helix 5 (9). , 2018
PUB
| PDF | DOI
Poppen, Florian, The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation. Triple Helix 5 (9). , 2018
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach
Böger, Daniel, Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management 27 (5). , 2018
PUB | DOI | WoS
Böger, Daniel, Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management 27 (5). , 2018
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data
Klostermann, Jan, Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35 (4). , 2018
PUB | DOI | WoS
Klostermann, Jan, Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35 (4). , 2018
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann, Pascal, Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management 13 (1). , 2018
PUB | DOI | WoS
Kottemann, Pascal, Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management 13 (1). , 2018
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
Platform launch strategies
Stummer, Christian, Platform launch strategies. Business & Information Systems Engineering 60 (2). , 2018
PUB | DOI | WoS
Stummer, Christian, Platform launch strategies. Business & Information Systems Engineering 60 (2). , 2018
2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
Klostermann, Jan, Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference 29 (). , 2018
PUB
Klostermann, Jan, Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference 29 (). , 2018
2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
Deriving Brand Associative Networks from Instagram
Klostermann, Jan, Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC) (). , 2018
PUB
Klostermann, Jan, Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC) (). , 2018
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2912080
Marketing management for consumer products in the era of the Internet of Things
Decker, Reinhold, Marketing management for consumer products in the era of the Internet of Things. Advances in Internet of Things 7 (3). , 2017
PUB
| PDF | DOI
Decker, Reinhold, Marketing management for consumer products in the era of the Internet of Things. Advances in Internet of Things 7 (3). , 2017
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2900410
Management science in the era of smart consumer products: Challenges and research perspectives
Dawid, Herbert, Management science in the era of smart consumer products: Challenges and research perspectives. Central European Journal of Operations Research 25 (1). , 2017
PUB
| PDF | DOI | WoS
Dawid, Herbert, Management science in the era of smart consumer products: Challenges and research perspectives. Central European Journal of Operations Research 25 (1). , 2017
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
A mechanism for aggregating association network data: An application to brand concept maps
Böger, Daniel, A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research 79 (October 2017). , 2017
PUB | DOI | WoS
Böger, Daniel, A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research 79 (October 2017). , 2017
2017 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2906632
„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?
Löffler, Michael, „Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?. Innovative Produkte und Dienstleistungen in der Mobilität (). Wiesbaden, 2017
PUB | DOI
Löffler, Michael, „Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?. Innovative Produkte und Dienstleistungen in der Mobilität (). Wiesbaden, 2017
2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
Measuring Brand Image Perceptions in Co-Branding
Kottemann, Pascal, Measuring Brand Image Perceptions in Co-Branding. (). , 2017
PUB
Kottemann, Pascal, Measuring Brand Image Perceptions in Co-Branding. (). , 2017
2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2903594
Co-branding Partner Selection: The Importance of Belief Revision
Lee, Chia-Lin, Co-branding Partner Selection: The Importance of Belief Revision. Journal of Business Economics and Management 17 (4). , 2016
PUB | DOI | WoS
Lee, Chia-Lin, Co-branding Partner Selection: The Importance of Belief Revision. Journal of Business Economics and Management 17 (4). , 2016
2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905239
Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen
Wegner, Silja, Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen. Das Hochschulwesen 64 (3). , 2016
PUB
Wegner, Silja, Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen. Das Hochschulwesen 64 (3). , 2016
2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
Using Cluster Analysis for the Identification of Heterogeneous Brand Images
Böger, Daniel, Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts (). , 2015
PUB
Böger, Daniel, Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts (). , 2015