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272 Publikationen

2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
R. Decker and M. Löffler, “The Globality of Brands – A Question of Methods?”, Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada, A. Nakayama and S. Yokoyama, eds., Heidelberg: Springer, Accepted.
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
O. Michler, R. Decker, and C. Stummer, “To trust or not to trust smart consumer products: A literature review of trust-building factors”, Management Review Quarterly, Accepted.
PUB | DOI
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
M. Souka, et al., “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”, International Journal of Automotive Technology and Management, Accepted.
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2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
F.-R. Esch, et al., eds., Marken- und Produktmanagement. (2001-2019, 46 volumes), Gabler Research, Wiesbaden: Springer Gabler , 2019.
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2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, vol. 13, 2019, pp. 227-265.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
F. Poppen and R. Decker, “The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation”, Triple Helix, vol. 5, 2018, pp. 2-22.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, vol. 27, 2018, pp. 514-522.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
J. Klostermann, et al., “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”, International Journal of Research in Marketing, vol. 35, 2018, pp. 538-556.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, vol. 13, 2018, pp. 41-64.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
C. Stummer, D. Kundisch, and R. Decker, “Platform launch strategies”, Business & Information Systems Engineering, vol. 60, 2018, pp. 167-173.
PUB | DOI | WoS
 
2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
J. Klostermann, et al., “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”, Proceedings of the AMA Summer Academic Conference, vol. 29, 2018, pp.DS19-DS20.
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
J. Klostermann, A. Plumeyer, and R. Decker, “Deriving Brand Associative Networks from Instagram”, Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC), 2018.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2912080 OA
R. Decker and C. Stummer, “Marketing management for consumer products in the era of the Internet of Things”, Advances in Internet of Things, vol. 7, 2017, pp. 47-70.
PUB | PDF | DOI
 
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2900410 OA
H. Dawid, et al., “Management science in the era of smart consumer products: Challenges and research perspectives”, Central European Journal of Operations Research, vol. 25, 2017, pp. 203-230.
PUB | PDF | DOI | WoS
 
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
D. Böger, et al., “A mechanism for aggregating association network data: An application to brand concept maps”, Journal of Business Research, vol. 79, 2017, pp. 90-106.
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2017 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2906632
M. Löffler and R. Decker, “„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?”, Innovative Produkte und Dienstleistungen in der Mobilität, H. Proff and T.M. Fojcik, eds., Wiesbaden: Springer, 2017, pp.521-533.
PUB | DOI
 
2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
P. Kottemann, R. Decker, and D. Hentschel, Measuring Brand Image Perceptions in Co-Branding, Social Science Research Network, 2017.
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2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2903594
C.-L. Lee and R. Decker, “Co-branding Partner Selection: The Importance of Belief Revision”, Journal of Business Economics and Management, vol. 17, 2016, pp. 546-563.
PUB | DOI | WoS
 
2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905239
S. Wegner and R. Decker, “Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen”, Das Hochschulwesen, vol. 64, 2016, pp. 85-94.
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
D. Böger, et al., “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”, European Conference on Data Analysis 2015, Book of Abstracts, 2015.
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