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272 Publikationen

2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
Decker, Reinhold, and Löffler, Michael. Accepted. “The Globality of Brands – A Question of Methods?”. In Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada, ed. A. Nakayama and S. Yokoyama. Heidelberg: Springer.
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
Michler, Oliver, Decker, Reinhold, and Stummer, Christian. Accepted. “To trust or not to trust smart consumer products: A literature review of trust-building factors”. Management Review Quarterly.
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
Souka, Mohamed, Böger, Daniel, Decker, Reinhold, Stummer, Christian, and Wiemann, Alisa. Accepted. “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”. International Journal of Automotive Technology and Management.
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2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
Esch, Franz-Rudolf, Decker, Reinhold, Herrmann, Andreas, Sattler, Henrik, and Woratschek, Herbert, eds. 2019. Marken- und Produktmanagement. (2001-2019, 46 volumes). Gabler Research. Wiesbaden: Springer Gabler .
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2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. 2019. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2): 227-265.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
Poppen, Florian, and Decker, Reinhold. 2018. “The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation”. Triple Helix 5 (9): 2-22.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. 2018. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management 27 (5): 514-522.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”. International Journal of Research in Marketing 35 (4): 538-556.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Kottemann, Pascal, Plumeyer, Anja, and Decker, Reinhold. 2018. “Investigating feedback effects in the field of brand extension using brand concept maps”. Baltic Journal of Management 13 (1): 41-64.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
Stummer, Christian, Kundisch, Dennis, and Decker, Reinhold. 2018. “Platform launch strategies”. Business & Information Systems Engineering 60 (2): 167-173.
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. In Proceedings of the AMA Summer Academic Conference, 29:DS19-DS20.
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
Klostermann, Jan, Plumeyer, Anja, and Decker, Reinhold. 2018. “Deriving Brand Associative Networks from Instagram”. In Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2912080 OA
Decker, Reinhold, and Stummer, Christian. 2017. “Marketing management for consumer products in the era of the Internet of Things”. Advances in Internet of Things 7 (3): 47-70.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2900410 OA
Dawid, Herbert, Decker, Reinhold, Hermann, Thomas, Jahnke, Hermann, Klat, Wilhelm, König, Rolf, and Stummer, Christian. 2017. “Management science in the era of smart consumer products: Challenges and research perspectives”. Central European Journal of Operations Research 25 (1): 203-230.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
Böger, Daniel, Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2017. “A mechanism for aggregating association network data: An application to brand concept maps”. Journal of Business Research 79 (October 2017): 90-106.
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2017 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2906632
Löffler, Michael, and Decker, Reinhold. 2017. “„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?”. In Innovative Produkte und Dienstleistungen in der Mobilität, ed. Heike Proff and Thomas Martin Fojcik, 521-533. Wiesbaden: Springer.
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
Kottemann, Pascal, Decker, Reinhold, and Hentschel, Dieter. 2017. Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network.
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2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2903594
Lee, Chia-Lin, and Decker, Reinhold. 2016. “Co-branding Partner Selection: The Importance of Belief Revision”. Journal of Business Economics and Management 17 (4): 546-563.
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2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905239
Wegner, Silja, and Decker, Reinhold. 2016. “Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen”. Das Hochschulwesen 64 (3): 85-94.
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. 2015. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. In European Conference on Data Analysis 2015, Book of Abstracts.
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