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272 Publikationen

2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner, Martin, The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67 (4). , 2015
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
The Influence of Trees on the Perception of Urban Squares
Raskovic, Silvia, The Influence of Trees on the Perception of Urban Squares. Urban Forestry & Urban Greening 14 (2). , 2015
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
Marketing: Eine entscheidungsorientierte Einführung
Decker, Reinhold, Marketing: Eine entscheidungsorientierte Einführung. (). Berlin, 2015
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
New Product Sales Forecasting: An Approach for the Insurance Business
Kaltenbacher, Judith, New Product Sales Forecasting: An Approach for the Insurance Business. World Journal of Management 5 (1). , 2014
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks
Decker, Reinhold, Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks. International Journal of Business and Social Research 4 (11). , 2014
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
Kottemann, Pascal, An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. Agents of change (). Brisbane, Australia, 2014
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective
Pfeiffer, Jella, On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics 7 (2). , 2014
PUB | DOI | WoS
 
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
Some Remarks on the Internal Consistency of Online Consumer Reviews
Schindler, Diana, Some Remarks on the Internal Consistency of Online Consumer Reviews. Australasian Marketing Journal 21 (4). , 2013
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices
Tuma, Michael Nche, Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods 11 (1). , 2013
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels
Meißner, Martin, Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour 12 (3). , 2013
PUB | DOI | WoS
 
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
Estimating True Ratings from Online Consumer Reviews
Schindler, Diana, Estimating True Ratings from Online Consumer Reviews. German-Japanese Interchange of Data Analysis Results (). Berlin, 2013
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
New Product Sales Forecasting: An Approach for the Insurance Business
Kaltenbacher, Judith, New Product Sales Forecasting: An Approach for the Insurance Business. Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK (). , 2013
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
Online reviews as a source of marketing research data: a literature analysis
Tuma, Michael Nche, Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing 5 (4). , 2013
PUB | DOI
 
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings
Kottemann, Pascal, Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. (). , 2013
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations
Meißner, Martin, First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. European Advances in Consumer Research, Vol. 9 (). Duluth, Minn., 2013
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
User-Generated Content for Image Clustering and Marketing Purposes
Schindler, Diana, User-Generated Content for Image Clustering and Marketing Purposes. Algorithms from and for Nature and Life, Classification and Data Analysis (). Cham u.a., 2013
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
Special issue on data analysis and classification in marketing – preface by the guest editors
Baier, Daniel, Special issue on data analysis and classification in marketing – preface by the guest editors. ADAC – Advances in Data Analysis and Classification 6 (4). , 2012
PUB | DOI | WoS
 
2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
Data Analysis Methods and its Applications
Pociecha, J., Data Analysis Methods and its Applications. (). Warszawa, 2012
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden
Decker, Reinhold, Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden. ZFHE – Zeitschrift für Hochschulentwicklung 7 (4). , 2012
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
The Influence of Context-based Complexity in CBC Choice Tasks
Pfeiffer, Jella, The Influence of Context-based Complexity in CBC Choice Tasks. (). Universität Mainz, 2012
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