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272 Publikationen

2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
M. Meißner, et al., “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, vol. 67, 2015, pp. 430-453.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
S. Raskovic and R. Decker, “The Influence of Trees on the Perception of Urban Squares”, Urban Forestry & Urban Greening, vol. 14, 2015, pp. 237-245.
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
R. Decker, et al., Marketing: Eine entscheidungsorientierte Einführung, Berlin: Springer, 2015.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
J. Kaltenbacher and R. Decker, “New Product Sales Forecasting: An Approach for the Insurance Business”, World Journal of Management, vol. 5, 2014, pp. 36-53.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
R. Decker, “Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks”, International Journal of Business and Social Research, vol. 4, 2014, pp. 60-70.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
P. Kottemann, A. Hörmeyer, and R. Decker, “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”, Agents of change, S. Rundle-Thiele, K. Kubacki, and D. Arli, eds., Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, 2014, pp.140-146.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
J. Pfeiffer, et al., “On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective”, Journal of Neuroscience, Psychology, and Economics, vol. 7, 2014, pp. 103-124.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
D. Schindler and R. Decker, “Some Remarks on the Internal Consistency of Online Consumer Reviews”, Australasian Marketing Journal, vol. 21, 2013, pp. 221-227.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
M.N. Tuma and R. Decker, “Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices”, Electronic Journal of Business Research Methods, vol. 11, 2013, pp. 2-15.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
M. Meißner, S. Heinzle, and R. Decker, “Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels”, Journal of Consumer Behaviour, vol. 12, 2013, pp. 223-231.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
D. Schindler, L. Lüpke, and R. Decker, “Estimating True Ratings from Online Consumer Reviews”, German-Japanese Interchange of Data Analysis Results, W. Gaul, et al., eds., Studies in Classification, Data Analysis, and Knowledge Organization, Berlin: Springer, 2013, pp.235-252.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
J. Kaltenbacher and R. Decker, “New Product Sales Forecasting: An Approach for the Insurance Business”, Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK, 2013.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
M.N. Tuma and R. Decker, “Online reviews as a source of marketing research data: a literature analysis”, International Journal of Electronic Marketing and Retailing, vol. 5, 2013, pp. 287-316.
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
P. Kottemann, M. Meißner, and R. Decker, “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”, Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
M. Meißner, S. Scholz, and R. Decker, “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations”, European Advances in Consumer Research, Vol. 9, A. Bradshaw, C. Hackley, and P. Maclaran, eds., Duluth, Minn.: 2013.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
D. Schindler, “User-Generated Content for Image Clustering and Marketing Purposes”, Algorithms from and for Nature and Life, Classification and Data Analysis, B. Lausen, D. Van den Poel, and A. Ultsch, eds., Cham u.a.: Springer, 2013, pp.473-480.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
D. Baier and R. Decker, “Special issue on data analysis and classification in marketing – preface by the guest editors”, ADAC – Advances in Data Analysis and Classification, vol. 6, 2012, pp. 249-251.
PUB | DOI | WoS
 
2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
J. Pociecha and R. Decker, eds., Data Analysis Methods and its Applications, Warszawa: Wydawnictwo C.H. Beck, 2012.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
R. Decker, et al., “Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden”, ZFHE – Zeitschrift für Hochschulentwicklung, vol. 7, 2012, pp. 20-31.
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
J. Pfeiffer, et al., The Influence of Context-based Complexity in CBC Choice Tasks, Universität Mainz: 2012.
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