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272 Publikationen

2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
Meißner, M., et al., 2015. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), p 430-453.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
Raskovic, S., & Decker, R., 2015. The Influence of Trees on the Perception of Urban Squares. Urban Forestry & Urban Greening, 14(2), p 237-245.
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
Decker, R., et al., 2015. Marketing: Eine entscheidungsorientierte Einführung, Berlin: Springer.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
Kaltenbacher, J., & Decker, R., 2014. New Product Sales Forecasting: An Approach for the Insurance Business. World Journal of Management, 5(1), p 36-53.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
Decker, R., 2014. Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks. International Journal of Business and Social Research, 4(11), p 60-70.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
Kottemann, P., Hörmeyer, A., & Decker, R., 2014. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, pp. 140-146.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
Pfeiffer, J., et al., 2014. On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics, 7(2), p 103-124.
PUB | DOI | WoS
 
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
Schindler, D., & Decker, R., 2013. Some Remarks on the Internal Consistency of Online Consumer Reviews. Australasian Marketing Journal, 21(4), p 221-227.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
Tuma, M.N., & Decker, R., 2013. Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods, 11(1), p 2-15.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
Meißner, M., Heinzle, S., & Decker, R., 2013. Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour, 12(3), p 223-231.
PUB | DOI | WoS
 
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
Schindler, D., Lüpke, L., & Decker, R., 2013. Estimating True Ratings from Online Consumer Reviews. In W. Gaul, et al., eds. German-Japanese Interchange of Data Analysis Results. Studies in Classification, Data Analysis, and Knowledge Organization. Berlin: Springer, pp. 235-252.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
Kaltenbacher, J., & Decker, R., 2013. New Product Sales Forecasting: An Approach for the Insurance Business. In Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
Tuma, M.N., & Decker, R., 2013. Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing, 5(4), p 287-316.
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Kottemann, P., Meißner, M., & Decker, R., 2013. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
Meißner, M., Scholz, S., & Decker, R., 2013. First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. In A. Bradshaw, C. Hackley, & P. Maclaran, eds. European Advances in Consumer Research, Vol. 9. Duluth, Minn.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
Schindler, D., 2013. User-Generated Content for Image Clustering and Marketing Purposes. In B. Lausen, D. Van den Poel, & A. Ultsch, eds. Algorithms from and for Nature and Life, Classification and Data Analysis. Cham u.a.: Springer, pp. 473-480.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
Baier, D., & Decker, R., 2012. Special issue on data analysis and classification in marketing – preface by the guest editors. ADAC – Advances in Data Analysis and Classification, 6(4), p 249-251.
PUB | DOI | WoS
 
2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
J. Pociecha & R. Decker, eds., 2012. Data Analysis Methods and its Applications, Warszawa: Wydawnictwo C.H. Beck.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
Decker, R., et al., 2012. Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden. ZFHE – Zeitschrift für Hochschulentwicklung, 7(4), p 20-31.
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
Pfeiffer, J., et al., 2012. The Influence of Context-based Complexity in CBC Choice Tasks, Universität Mainz.
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