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272 Publikationen

2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
Meißner, M., Kottemann, P., Decker, R., and Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67, 430-453.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
Raskovic, S., and Decker, R. (2015). The Influence of Trees on the Perception of Urban Squares. Urban Forestry & Urban Greening 14, 237-245.
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
Decker, R., Kroll, F., Meißner, M., and Wagner, R. (2015). Marketing: Eine entscheidungsorientierte Einführung. Berlin: Springer.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
Kaltenbacher, J., and Decker, R. (2014). New Product Sales Forecasting: An Approach for the Insurance Business. World Journal of Management 5, 36-53.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
Decker, R. (2014). Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks. International Journal of Business and Social Research 4, 60-70.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
Kottemann, P., Hörmeyer, A., and Decker, R. (2014). “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps” in Agents of change, Rundle-Thiele, S., Kubacki, K., and Arli, D. eds. (Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University), 140-146.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., Decker, R., and Rothlauf, F. (2014). On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics 7, 103-124.
PUB | DOI | WoS
 
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
Schindler, D., and Decker, R. (2013). Some Remarks on the Internal Consistency of Online Consumer Reviews. Australasian Marketing Journal 21, 221-227.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
Tuma, M. N., and Decker, R. (2013). Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods 11, 2-15.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
Meißner, M., Heinzle, S., and Decker, R. (2013). Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour 12, 223-231.
PUB | DOI | WoS
 
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
Schindler, D., Lüpke, L., and Decker, R. (2013). “Estimating True Ratings from Online Consumer Reviews” in German-Japanese Interchange of Data Analysis Results, Gaul, W., Geyer-Schulz, A., Baba, Y., and Okada, A. eds. Studies in Classification, Data Analysis, and Knowledge Organization (Berlin: Springer), 235-252.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
Kaltenbacher, J., and Decker, R. (2013). “New Product Sales Forecasting: An Approach for the Insurance Business” in Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
Tuma, M. N., and Decker, R. (2013). Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing 5, 287-316.
PUB | DOI
 
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Kottemann, P., Meißner, M., and Decker, R. (2013).“Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
Meißner, M., Scholz, S., and Decker, R. (2013). “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations” in European Advances in Consumer Research, Vol. 9, Bradshaw, A., Hackley, C., and Maclaran, P. eds. (Duluth, Minn.).
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
Schindler, D. (2013). “User-Generated Content for Image Clustering and Marketing Purposes” in Algorithms from and for Nature and Life, Classification and Data Analysis, Lausen, B., Van den Poel, D., and Ultsch, A. eds. (Cham u.a.: Springer), 473-480.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
Baier, D., and Decker, R. (2012). Special issue on data analysis and classification in marketing – preface by the guest editors. ADAC – Advances in Data Analysis and Classification 6, 249-251.
PUB | DOI | WoS
 
2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
Pociecha, J., and Decker, R. eds. (2012). Data Analysis Methods and its Applications. Warszawa: Wydawnictwo C.H. Beck.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
Decker, R., Kroll, F., Hentschel, D., and Fortmann, L. (2012). Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden. ZFHE – Zeitschrift für Hochschulentwicklung 7, 20-31.
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., and Rothlauf, F. (2012). The Influence of Context-based Complexity in CBC Choice Tasks. Universität Mainz.
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