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272 Publikationen

2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
Meißner, M., Kottemann, P., Decker, R., & Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), 430-453.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
Raskovic, S., & Decker, R. (2015). The Influence of Trees on the Perception of Urban Squares. Urban Forestry & Urban Greening, 14(2), 237-245. doi:10.1016/j.ufug.2015.02.003
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Marketing: Eine entscheidungsorientierte Einführung. Berlin: Springer.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
Kaltenbacher, J., & Decker, R. (2014). New Product Sales Forecasting: An Approach for the Insurance Business. World Journal of Management, 5(1), 36-53.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
Decker, R. (2014). Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks. International Journal of Business and Social Research, 4(11), 60-70.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
Kottemann, P., Hörmeyer, A., & Decker, R. (2014). An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), Agents of change (pp. 140-146). Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., Decker, R., & Rothlauf, F. (2014). On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics, 7(2), 103-124. doi:10.1037/npe0000021
PUB | DOI | WoS
 
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
Schindler, D., & Decker, R. (2013). Some Remarks on the Internal Consistency of Online Consumer Reviews. Australasian Marketing Journal, 21(4), 221-227. doi:10.1016/j.ausmj.2013.08.001
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
Tuma, M. N., & Decker, R. (2013). Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods, 11(1), 2-15.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
Meißner, M., Heinzle, S., & Decker, R. (2013). Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour, 12(3), 223-231. doi:10.1002/cb.1425
PUB | DOI | WoS
 
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
Schindler, D., Lüpke, L., & Decker, R. (2013). Estimating True Ratings from Online Consumer Reviews. In W. Gaul, A. Geyer-Schulz, Y. Baba, & A. Okada (Eds.), Studies in Classification, Data Analysis, and Knowledge Organization. German-Japanese Interchange of Data Analysis Results (pp. 235-252). Berlin: Springer.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
Kaltenbacher, J., & Decker, R. (2013). New Product Sales Forecasting: An Approach for the Insurance Business. Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
Tuma, M. N., & Decker, R. (2013). Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing, 5(4), 287-316. doi:10.1504/IJEMR.2013.060263
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Kottemann, P., Meißner, M., & Decker, R. (2013). Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
Meißner, M., Scholz, S., & Decker, R. (2013). First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. In A. Bradshaw, C. Hackley, & P. Maclaran (Eds.), European Advances in Consumer Research, Vol. 9 Duluth, Minn.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
Schindler, D. (2013). User-Generated Content for Image Clustering and Marketing Purposes. In B. Lausen, D. Van den Poel, & A. Ultsch (Eds.), Algorithms from and for Nature and Life, Classification and Data Analysis (pp. 473-480). Cham u.a.: Springer.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
Baier, D., & Decker, R. (2012). Special issue on data analysis and classification in marketing – preface by the guest editors. ADAC – Advances in Data Analysis and Classification, 6(4), 249-251. doi:10.1007/s11634-012-0115-1
PUB | DOI | WoS
 
2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
Pociecha J., & Decker R. (Eds.) (2012). Data Analysis Methods and its Applications. Warszawa: Wydawnictwo C.H. Beck.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
Decker, R., Kroll, F., Hentschel, D., & Fortmann, L. (2012). Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden. ZFHE – Zeitschrift für Hochschulentwicklung, 7(4), 20-31.
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., & Rothlauf, F. (2012). The Influence of Context-based Complexity in CBC Choice Tasks. Universität Mainz.
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