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272 Publikationen

2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
R. Decker and M. Löffler, “The Globality of Brands – A Question of Methods?”, Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada, A. Nakayama and S. Yokoyama, eds., Heidelberg: Springer, Accepted.
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
O. Michler, R. Decker, and C. Stummer, “To trust or not to trust smart consumer products: A literature review of trust-building factors”, Management Review Quarterly, Accepted.
PUB | DOI
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
M. Souka, et al., “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”, International Journal of Automotive Technology and Management, Accepted.
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2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
F.-R. Esch, et al., eds., Marken- und Produktmanagement. (2001-2019, 46 volumes), Gabler Research, Wiesbaden: Springer Gabler , 2019.
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2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, vol. 13, 2019, pp. 227-265.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
F. Poppen and R. Decker, “The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation”, Triple Helix, vol. 5, 2018, pp. 2-22.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, vol. 27, 2018, pp. 514-522.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
J. Klostermann, et al., “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”, International Journal of Research in Marketing, vol. 35, 2018, pp. 538-556.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, vol. 13, 2018, pp. 41-64.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
C. Stummer, D. Kundisch, and R. Decker, “Platform launch strategies”, Business & Information Systems Engineering, vol. 60, 2018, pp. 167-173.
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
J. Klostermann, et al., “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”, Proceedings of the AMA Summer Academic Conference, vol. 29, 2018, pp.DS19-DS20.
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
J. Klostermann, A. Plumeyer, and R. Decker, “Deriving Brand Associative Networks from Instagram”, Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC), 2018.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2912080 OA
R. Decker and C. Stummer, “Marketing management for consumer products in the era of the Internet of Things”, Advances in Internet of Things, vol. 7, 2017, pp. 47-70.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2900410 OA
H. Dawid, et al., “Management science in the era of smart consumer products: Challenges and research perspectives”, Central European Journal of Operations Research, vol. 25, 2017, pp. 203-230.
PUB | PDF | DOI | WoS
 
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
D. Böger, et al., “A mechanism for aggregating association network data: An application to brand concept maps”, Journal of Business Research, vol. 79, 2017, pp. 90-106.
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2017 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2906632
M. Löffler and R. Decker, “„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?”, Innovative Produkte und Dienstleistungen in der Mobilität, H. Proff and T.M. Fojcik, eds., Wiesbaden: Springer, 2017, pp.521-533.
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
P. Kottemann, R. Decker, and D. Hentschel, Measuring Brand Image Perceptions in Co-Branding, Social Science Research Network, 2017.
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2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2903594
C.-L. Lee and R. Decker, “Co-branding Partner Selection: The Importance of Belief Revision”, Journal of Business Economics and Management, vol. 17, 2016, pp. 546-563.
PUB | DOI | WoS
 
2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905239
S. Wegner and R. Decker, “Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen”, Das Hochschulwesen, vol. 64, 2016, pp. 85-94.
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
D. Böger, et al., “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”, European Conference on Data Analysis 2015, Book of Abstracts, 2015.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
M. Meißner, et al., “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, vol. 67, 2015, pp. 430-453.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
S. Raskovic and R. Decker, “The Influence of Trees on the Perception of Urban Squares”, Urban Forestry & Urban Greening, vol. 14, 2015, pp. 237-245.
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
R. Decker, et al., Marketing: Eine entscheidungsorientierte Einführung, Berlin: Springer, 2015.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
J. Kaltenbacher and R. Decker, “New Product Sales Forecasting: An Approach for the Insurance Business”, World Journal of Management, vol. 5, 2014, pp. 36-53.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
R. Decker, “Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks”, International Journal of Business and Social Research, vol. 4, 2014, pp. 60-70.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
P. Kottemann, A. Hörmeyer, and R. Decker, “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”, Agents of change, S. Rundle-Thiele, K. Kubacki, and D. Arli, eds., Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, 2014, pp.140-146.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
J. Pfeiffer, et al., “On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective”, Journal of Neuroscience, Psychology, and Economics, vol. 7, 2014, pp. 103-124.
PUB | DOI | WoS
 
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
D. Schindler and R. Decker, “Some Remarks on the Internal Consistency of Online Consumer Reviews”, Australasian Marketing Journal, vol. 21, 2013, pp. 221-227.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
M.N. Tuma and R. Decker, “Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices”, Electronic Journal of Business Research Methods, vol. 11, 2013, pp. 2-15.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
M. Meißner, S. Heinzle, and R. Decker, “Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels”, Journal of Consumer Behaviour, vol. 12, 2013, pp. 223-231.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
D. Schindler, L. Lüpke, and R. Decker, “Estimating True Ratings from Online Consumer Reviews”, German-Japanese Interchange of Data Analysis Results, W. Gaul, et al., eds., Studies in Classification, Data Analysis, and Knowledge Organization, Berlin: Springer, 2013, pp.235-252.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
J. Kaltenbacher and R. Decker, “New Product Sales Forecasting: An Approach for the Insurance Business”, Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK, 2013.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
M.N. Tuma and R. Decker, “Online reviews as a source of marketing research data: a literature analysis”, International Journal of Electronic Marketing and Retailing, vol. 5, 2013, pp. 287-316.
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
P. Kottemann, M. Meißner, and R. Decker, “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”, Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
M. Meißner, S. Scholz, and R. Decker, “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations”, European Advances in Consumer Research, Vol. 9, A. Bradshaw, C. Hackley, and P. Maclaran, eds., Duluth, Minn.: 2013.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
D. Schindler, “User-Generated Content for Image Clustering and Marketing Purposes”, Algorithms from and for Nature and Life, Classification and Data Analysis, B. Lausen, D. Van den Poel, and A. Ultsch, eds., Cham u.a.: Springer, 2013, pp.473-480.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
D. Baier and R. Decker, “Special issue on data analysis and classification in marketing – preface by the guest editors”, ADAC – Advances in Data Analysis and Classification, vol. 6, 2012, pp. 249-251.
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2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
J. Pociecha and R. Decker, eds., Data Analysis Methods and its Applications, Warszawa: Wydawnictwo C.H. Beck, 2012.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
R. Decker, et al., “Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden”, ZFHE – Zeitschrift für Hochschulentwicklung, vol. 7, 2012, pp. 20-31.
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
J. Pfeiffer, et al., The Influence of Context-based Complexity in CBC Choice Tasks, Universität Mainz: 2012.
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
M. Meißner, P. Kottemann, and R. Decker, “Measuring Brand Concept Maps in Computer-Aided Interviews”, Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012, pp.CD-ROM.
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2012 | Sonderausgabe Zeitschrift | Veröffentlicht | PUB-ID: 2547649
D. Baier and R. Decker, eds., “Special Issue on Data Analysis and Classification in Marketing”, ADAC – Advances in Data Analysis and Classification, vol. 6, 2012.
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2012 | Zeitschriftenaufsatz | PUB-ID: 2547624
M. Löffler and R. Decker, “Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums”, zfbf – Zeitschrift für betriebswirtschaftliche Forschung, vol. 64, 2012, pp. 722-746.
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547631
D. Schindler and R. Decker, “Analyzing Online Consumer Reviews – Some Remarks on Consistency”, Proceedings of the Australian New Zealand Marketing Conference 2012, Adelaide: Australian New Zealand Marketing Academy, 2012.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495326
K. Gnibba-Yukawa and R. Decker, “Comments on the Model Testing by Goodwin and Meeran (2012) : Comparison of the Utility-based and the Gompertz Curve Approach for High-Technology Product Sales Forecasting”, Journal of Product Innovation Management, vol. 29, 2012, pp. 219-228.
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2012 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2495328
M. Löffler and R. Decker, “Service Satisfaction with Premium Durables: A Cross-cultural Investigation”, Quantitative Marketing and Marketing Management, Wiesbaden: Gabler, 2012, pp.401-422.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495281
M. Löffler and R. Decker, “Realising opportunities in the premium automotive market via context-oriented new product positioning”, Journal of Marketing Management, vol. 28, 2012, pp. 716-732.
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2011 | Dissertation | PUB-ID: 2436861
M. Meißner, Präferenzmessung für komplexe Produkte und Dienstleistungen, Bielefeld: 2011.
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2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
M.N. Tuma, R. Decker, and S. Scholz, “A survey of the challenges and pitfalls of cluster analysis application in market segmentation”, International Journal of Market Research, vol. 53, 2011, pp. 391-414.
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2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302
M. Meißner, S. Scholz, and R. Decker, “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis”, Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011, pp.151-170.
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