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272 Publikationen

2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818
Souka, M., Böger, D., Decker, R., Stummer, C., and Wiemann, A. (2020). Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management 20, 1-24.
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2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
Decker, R., and Löffler, M. (Accepted). “The Globality of Brands – A Question of Methods?” in Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada, Nakayama, A., and Yokoyama, S. eds. (Heidelberg: Springer).
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
Michler, O., Decker, R., and Stummer, C. (Accepted). To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly.
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2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
Esch, F. - R., Decker, R., Herrmann, A., Sattler, H., and Woratschek, H. eds. (2019). Marken- und Produktmanagement. (2001-2019, 46 volumes). Gabler Research, Wiesbaden: Springer Gabler .
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2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Plumeyer, A., Kottemann, P., Böger, D., and Decker, R. (2019). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13, 227-265.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
Poppen, F., and Decker, R. (2018). The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation. Triple Helix 5, 2-22:9.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Böger, D., Kottemann, P., and Decker, R. (2018). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management 27, 514-522.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35, 538-556.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Kottemann, P., Plumeyer, A., and Decker, R. (2018). Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management 13, 41-64.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
Stummer, C., Kundisch, D., and Decker, R. (2018). Platform launch strategies. Business & Information Systems Engineering 60, 167-173.
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions” in Proceedings of the AMA Summer Academic Conference, vol. 29, DS19-DS20.
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
Klostermann, J., Plumeyer, A., and Decker, R. (2018). “Deriving Brand Associative Networks from Instagram” in Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2900410 OA
Dawid, H., Decker, R., Hermann, T., Jahnke, H., Klat, W., König, R., and Stummer, C. (2017). Management science in the era of smart consumer products: Challenges and research perspectives. Central European Journal of Operations Research 25, 203-230.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2912080 OA
Decker, R., and Stummer, C. (2017). Marketing management for consumer products in the era of the Internet of Things. Advances in Internet of Things 7, 47-70.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
Böger, D., Kottemann, P., Meißner, M., and Decker, R. (2017). A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research 79, 90-106.
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2017 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2906632
Löffler, M., and Decker, R. (2017). “„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?” in Innovative Produkte und Dienstleistungen in der Mobilität, Proff, H., and Fojcik, T. M. eds. (Wiesbaden: Springer), 521-533.
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
Kottemann, P., Decker, R., and Hentschel, D. (2017). Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network.
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2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2903594
Lee, C. - L., and Decker, R. (2016). Co-branding Partner Selection: The Importance of Belief Revision. Journal of Business Economics and Management 17, 546-563.
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2016 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905239
Wegner, S., and Decker, R. (2016). Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen. Das Hochschulwesen 64, 85-94.
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
Böger, D., Kottemann, P., Decker, R., and Meißner, M. (2015). “Using Cluster Analysis for the Identification of Heterogeneous Brand Images” in European Conference on Data Analysis 2015, Book of Abstracts.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
Meißner, M., Kottemann, P., Decker, R., and Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67, 430-453.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2719758
Raskovic, S., and Decker, R. (2015). The Influence of Trees on the Perception of Urban Squares. Urban Forestry & Urban Greening 14, 237-245.
PUB | DOI | Download (ext.) | WoS
 
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
Decker, R., Kroll, F., Meißner, M., and Wagner, R. (2015). Marketing: Eine entscheidungsorientierte Einführung. Berlin: Springer.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2674647
Kaltenbacher, J., and Decker, R. (2014). New Product Sales Forecasting: An Approach for the Insurance Business. World Journal of Management 5, 36-53.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2704897
Decker, R. (2014). Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks. International Journal of Business and Social Research 4, 60-70.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
Kottemann, P., Hörmeyer, A., and Decker, R. (2014). “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps” in Agents of change, Rundle-Thiele, S., Kubacki, K., and Arli, D. eds. (Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University), 140-146.
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2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., Decker, R., and Rothlauf, F. (2014). On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics 7, 103-124.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2621704
Schindler, D., and Decker, R. (2013). Some Remarks on the Internal Consistency of Online Consumer Reviews. Australasian Marketing Journal 21, 221-227.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
Tuma, M. N., and Decker, R. (2013). Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods 11, 2-15.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
Meißner, M., Heinzle, S., and Decker, R. (2013). Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour 12, 223-231.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2637558
Schindler, D., Lüpke, L., and Decker, R. (2013). “Estimating True Ratings from Online Consumer Reviews” in German-Japanese Interchange of Data Analysis Results, Gaul, W., Geyer-Schulz, A., Baba, Y., and Okada, A. eds. Studies in Classification, Data Analysis, and Knowledge Organization (Berlin: Springer), 235-252.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2611474
Kaltenbacher, J., and Decker, R. (2013). “New Product Sales Forecasting: An Approach for the Insurance Business” in Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK.
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
Tuma, M. N., and Decker, R. (2013). Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing 5, 287-316:287.
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Kottemann, P., Meißner, M., and Decker, R. (2013).“Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
Meißner, M., Scholz, S., and Decker, R. (2013). “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations” in European Advances in Consumer Research, Vol. 9, Bradshaw, A., Hackley, C., and Maclaran, P. eds. (Duluth, Minn.).
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2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495320
Schindler, D. (2013). “User-Generated Content for Image Clustering and Marketing Purposes” in Algorithms from and for Nature and Life, Classification and Data Analysis, Lausen, B., Van den Poel, D., and Ultsch, A. eds. (Cham u.a.: Springer), 473-480.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547621
Baier, D., and Decker, R. (2012). Special issue on data analysis and classification in marketing – preface by the guest editors. ADAC – Advances in Data Analysis and Classification 6, 249-251.
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2012 | Konferenzband | Veröffentlicht | PUB-ID: 2495324
Pociecha, J., and Decker, R. eds. (2012). Data Analysis Methods and its Applications. Warszawa: Wydawnictwo C.H. Beck.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547627
Decker, R., Kroll, F., Hentschel, D., and Fortmann, L. (2012). Computergestützte Planspiele als Instrument zur Förderung von Soft-Skills bei Studierenden. ZFHE – Zeitschrift für Hochschulentwicklung 7, 20-31.
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2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., and Rothlauf, F. (2012). The Influence of Context-based Complexity in CBC Choice Tasks. Universität Mainz.
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
Meißner, M., Kottemann, P., and Decker, R. (2012). “Measuring Brand Concept Maps in Computer-Aided Interviews” in Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012 CD-ROM.
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2012 | Sonderausgabe Zeitschrift | Veröffentlicht | PUB-ID: 2547649
Baier, D., and Decker, R. eds. (2012). Special Issue on Data Analysis and Classification in Marketing. ADAC – Advances in Data Analysis and Classification 6.
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2012 | Zeitschriftenaufsatz | PUB-ID: 2547624
Löffler, M., and Decker, R. (2012). Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums. zfbf – Zeitschrift für betriebswirtschaftliche Forschung 64, 722-746.
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547631
Schindler, D., and Decker, R. (2012). “Analyzing Online Consumer Reviews – Some Remarks on Consistency” in Proceedings of the Australian New Zealand Marketing Conference 2012 (Adelaide: Australian New Zealand Marketing Academy).
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495326
Gnibba-Yukawa, K., and Decker, R. (2012). Comments on the Model Testing by Goodwin and Meeran (2012) : Comparison of the Utility-based and the Gompertz Curve Approach for High-Technology Product Sales Forecasting. Journal of Product Innovation Management 29, 219-228.
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2012 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2495328
Löffler, M., and Decker, R. (2012). “Service Satisfaction with Premium Durables: A Cross-cultural Investigation” in Quantitative Marketing and Marketing Management (Wiesbaden: Gabler), 401-422.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495281
Löffler, M., and Decker, R. (2012). Realising opportunities in the premium automotive market via context-oriented new product positioning. Journal of Marketing Management 28, 716-732.
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2011 | Dissertation | PUB-ID: 2436861
Meißner, M. (2011). Präferenzmessung für komplexe Produkte und Dienstleistungen. Bielefeld.
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2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
Tuma, M. N., Decker, R., and Scholz, S. (2011). A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research 53, 391-414.
PUB | DOI | WoS
 
2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302
Meißner, M., Scholz, S., and Decker, R. (2011). “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis” in Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California 151-170.
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