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272 Publikationen
2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
R. Decker and M. Löffler, “The Globality of Brands – A Question of Methods?”, Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada, A. Nakayama and S. Yokoyama, eds., Heidelberg: Springer, Accepted.
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
M. Souka, et al., “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”, International Journal of Automotive Technology and Management, Accepted.
PUB
2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
F.-R. Esch, et al., eds., Marken- und Produktmanagement. (2001-2019, 46 volumes), Gabler Research, Wiesbaden: Springer Gabler , 2019.
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