Please note that PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

272 Publikationen

2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
R. Decker and M. Löffler, “The Globality of Brands – A Question of Methods?”, Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada, A. Nakayama and S. Yokoyama, eds., Heidelberg: Springer, Accepted.
PUB
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
O. Michler, R. Decker, and C. Stummer, “To trust or not to trust smart consumer products: A literature review of trust-building factors”, Management Review Quarterly, Accepted.
PUB | DOI
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
M. Souka, et al., “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”, International Journal of Automotive Technology and Management, Accepted.
PUB
 
2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
F.-R. Esch, et al., eds., Marken- und Produktmanagement. (2001-2019, 46 volumes), Gabler Research, Wiesbaden: Springer Gabler , 2019.
PUB
 
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, vol. 13, 2019, pp. 227-265.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
F. Poppen and R. Decker, “The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation”, Triple Helix, vol. 5, 2018, pp. 2-22.
PUB | PDF | DOI
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, vol. 27, 2018, pp. 514-522.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
J. Klostermann, et al., “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”, International Journal of Research in Marketing, vol. 35, 2018, pp. 538-556.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, vol. 13, 2018, pp. 41-64.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
C. Stummer, D. Kundisch, and R. Decker, “Platform launch strategies”, Business & Information Systems Engineering, vol. 60, 2018, pp. 167-173.
PUB | DOI | WoS
 

Filter und Suchbegriffe

department=29895914

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: ieee

Export / Einbettung