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272 Publikationen

2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
M. Meißner, P. Kottemann, and R. Decker, “Measuring Brand Concept Maps in Computer-Aided Interviews”, Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012, pp.CD-ROM.
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2012 | Sonderausgabe Zeitschrift | Veröffentlicht | PUB-ID: 2547649
D. Baier and R. Decker, eds., “Special Issue on Data Analysis and Classification in Marketing”, ADAC – Advances in Data Analysis and Classification, vol. 6, 2012.
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2012 | Zeitschriftenaufsatz | PUB-ID: 2547624
M. Löffler and R. Decker, “Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums”, zfbf – Zeitschrift für betriebswirtschaftliche Forschung, vol. 64, 2012, pp. 722-746.
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547631
D. Schindler and R. Decker, “Analyzing Online Consumer Reviews – Some Remarks on Consistency”, Proceedings of the Australian New Zealand Marketing Conference 2012, Adelaide: Australian New Zealand Marketing Academy, 2012.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495326
K. Gnibba-Yukawa and R. Decker, “Comments on the Model Testing by Goodwin and Meeran (2012) : Comparison of the Utility-based and the Gompertz Curve Approach for High-Technology Product Sales Forecasting”, Journal of Product Innovation Management, vol. 29, 2012, pp. 219-228.
PUB | DOI | WoS
 
2012 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2495328
M. Löffler and R. Decker, “Service Satisfaction with Premium Durables: A Cross-cultural Investigation”, Quantitative Marketing and Marketing Management, Wiesbaden: Gabler, 2012, pp.401-422.
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2012 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495281
M. Löffler and R. Decker, “Realising opportunities in the premium automotive market via context-oriented new product positioning”, Journal of Marketing Management, vol. 28, 2012, pp. 716-732.
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2011 | Dissertation | PUB-ID: 2436861
M. Meißner, Präferenzmessung für komplexe Produkte und Dienstleistungen, Bielefeld: 2011.
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2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
M.N. Tuma, R. Decker, and S. Scholz, “A survey of the challenges and pitfalls of cluster analysis application in market segmentation”, International Journal of Market Research, vol. 53, 2011, pp. 391-414.
PUB | DOI | WoS
 
2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302
M. Meißner, S. Scholz, and R. Decker, “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis”, Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011, pp.151-170.
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