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272 Publikationen

2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818
Souka, Mohamed, Böger, Daniel, Decker, Reinhold, Stummer, Christian, and Wiemann, Alisa. “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”. International Journal of Automotive Technology and Management 20.1 (2020): 1-24.
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2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
Decker, Reinhold, and Löffler, Michael. “The Globality of Brands – A Question of Methods?”. Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada. Ed. A. Nakayama and S. Yokoyama. Heidelberg: Springer, Accepted.
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2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
Michler, Oliver, Decker, Reinhold, and Stummer, Christian. “To trust or not to trust smart consumer products: A literature review of trust-building factors”. Management Review Quarterly (Accepted).
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2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
Franz-Rudolf Esch, Reinhold Decker, Andreas Herrmann, Henrik Sattler, and Herbert Woratschek, eds. Marken- und Produktmanagement. (2001-2019, 46 volumes). Wiesbaden: Springer Gabler , 2019. Gabler Research.
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2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13.2 (2019): 227-265.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
Poppen, Florian, and Decker, Reinhold. “The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation”. Triple Helix 5.9 (2018): 2-22: 9.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management 27.5 (2018): 514-522.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”. International Journal of Research in Marketing 35.4 (2018): 538-556.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Kottemann, Pascal, Plumeyer, Anja, and Decker, Reinhold. “Investigating feedback effects in the field of brand extension using brand concept maps”. Baltic Journal of Management 13.1 (2018): 41-64.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
Stummer, Christian, Kundisch, Dennis, and Decker, Reinhold. “Platform launch strategies”. Business & Information Systems Engineering 60.2 (2018): 167-173.
PUB | DOI | WoS
 

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