Please note that PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

272 Publikationen

2020 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2937763
Löffler, M., Decker, R.: The Globality of Brands – A Question of Methods? In: Imaizumi, T., Nakayama, A., and Yokoyama, S. (eds.) Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada. p. 367-384. Springer, Singapore (2020).
PUB | DOI
 
2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818
Souka, M., Böger, D., Decker, R., Stummer, C., Wiemann, A.: Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management. 20, 1-24 (2020).
PUB
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
Michler, O., Decker, R., Stummer, C.: To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly. (Accepted).
PUB | DOI
 
2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
Esch, F.-R., Decker, R., Herrmann, A., Sattler, H., Woratschek, H. eds: Marken- und Produktmanagement. (2001-2019, 46 volumes). Gabler Research. Springer Gabler , Wiesbaden (2019).
PUB
 
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Plumeyer, A., Kottemann, P., Böger, D., Decker, R.: Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 13, 227-265 (2019).
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA
Poppen, F., Decker, R.: The Intermediary as an Institutional Entrepreneur: Institutional Change and Stability in Triple-Helix-Cooperation. Triple Helix. 5, : 9 (2018).
PUB | PDF | DOI
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Böger, D., Kottemann, P., Decker, R.: Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. 27, 514-522 (2018).
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing. 35, 538-556 (2018).
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Kottemann, P., Plumeyer, A., Decker, R.: Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. 13, 41-64 (2018).
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
Stummer, C., Kundisch, D., Decker, R.: Platform launch strategies. Business & Information Systems Engineering. 60, 167-173 (2018).
PUB | DOI | WoS
 

Filter und Suchbegriffe

department=29895914

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: lncs

Export / Einbettung