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272 Publikationen

2020 | Sammelwerksbeitrag | Angenommen | PUB-ID: 2937763
The Globality of Brands – A Question of Methods?
Decker R, Löffler M (Accepted)
In: Advanced Studies in Behaviormetrics and Data Science: Essays in Honor of Akinori Okada. Nakayama A, Yokoyama S (Eds); Heidelberg: Springer.
PUB
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2936832
To trust or not to trust smart consumer products: A literature review of trust-building factors
Michler O, Decker R, Stummer C (Accepted)
Management Review Quarterly.
PUB | DOI
 
2020 | Zeitschriftenaufsatz | Angenommen | PUB-ID: 2932818
Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions
Souka M, Böger D, Decker R, Stummer C, Wiemann A (Accepted)
International Journal of Automotive Technology and Management.
PUB
 
2019 | Herausgeber*in Sammelwerk | Veröffentlicht | PUB-ID: 2547652
Marken- und Produktmanagement. (2001-2019, 46 volumes)
Esch F-R, Decker R, Herrmann A, Sattler H, Woratschek H (Eds) (2019) Gabler Research.
Wiesbaden: Springer Gabler .
PUB
 
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2019)
Review of Managerial Science 13(2): 227-265.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932392 OA PUB | PDF | DOI
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach
Böger D, Kottemann P, Decker R (2018)
Journal of Product & Brand Management 27(5): 514-522.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
International Journal of Research in Marketing 35(4): 538-556.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
PUB | DOI | WoS
 
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2915390
Platform launch strategies
Stummer C, Kundisch D, Decker R (2018)
Business & Information Systems Engineering 60(2): 167-173.
PUB | DOI | WoS
 

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