PUB - Publikationen an der Universität Bielefeld

We study how uncertainty about performance and safety of autonomous vehicles (AV) influences the success of two prototypical strategies governing the producers’ timing of the release of new models. Producers can announce the date of the next market introduction or commit to a minimum quality level. Consumers might opt to purchase a new AV, delay the purchasing decision, or resort to purchasing a conventional vehicle. Relying on a calibrated agent-based simulation model, we show that committing on the quality level of the new release yields a competitive advantage and investigate how the degree of uncertainty and consumer attitude toward uncertainty influence the relative performance of strategies and market diffusion of AVs.