The Impact of Integration Level on Attribution Processes in Co-branded Services
Lee C-L, Decker R (2023)
In: Proceedings of the 2023 AMA Winter Academic Conference, .(Vol. 34). 233-244.
Konferenzbeitrag
| Veröffentlicht | Englisch
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Autor*in
Lee, Chia-Lin;
Decker, ReinholdUniBi 
Einrichtung
Abstract / Bemerkung
This paper bridges a critical research gap by investigating the impact of the integration levels of co-branded services on consumers' attribution processes. The empirical survey successfully validates our theory-driven hypothesis: the degree of consumer attribution to both partners is larger in highly integrated scenarios than in lowly integrated scenarios.
Erscheinungsjahr
2023
Titel des Konferenzbandes
Proceedings of the 2023 AMA Winter Academic Conference,
Ausgabe
Vol. 34
Seite(n)
233-244
Konferenz
AMA Winter Academic Conference
ISSN
10540806
Page URI
https://pub.uni-bielefeld.de/record/2978702
Zitieren
Lee C-L, Decker R. The Impact of Integration Level on Attribution Processes in Co-branded Services. In: Proceedings of the 2023 AMA Winter Academic Conference, . 2023: 233-244.
Lee, C. - L., & Decker, R. (2023). The Impact of Integration Level on Attribution Processes in Co-branded Services. Proceedings of the 2023 AMA Winter Academic Conference, , 233-244.
Lee, Chia-Lin, and Decker, Reinhold. 2023. “The Impact of Integration Level on Attribution Processes in Co-branded Services”. In Proceedings of the 2023 AMA Winter Academic Conference, , 233-244.
Lee, C. - L., and Decker, R. (2023). “The Impact of Integration Level on Attribution Processes in Co-branded Services” in Proceedings of the 2023 AMA Winter Academic Conference, 233-244.
Lee, C.-L., & Decker, R., 2023. The Impact of Integration Level on Attribution Processes in Co-branded Services. In Proceedings of the 2023 AMA Winter Academic Conference, . pp. 233-244.
C.-L. Lee and R. Decker, “The Impact of Integration Level on Attribution Processes in Co-branded Services”, Proceedings of the 2023 AMA Winter Academic Conference, , 2023, pp.233-244.
Lee, C.-L., Decker, R.: The Impact of Integration Level on Attribution Processes in Co-branded Services. Proceedings of the 2023 AMA Winter Academic Conference, . p. 233-244. (2023).
Lee, Chia-Lin, and Decker, Reinhold. “The Impact of Integration Level on Attribution Processes in Co-branded Services”. Proceedings of the 2023 AMA Winter Academic Conference, . 2023. 233-244.
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