Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations

Backs S, Schleef M (2021)
Betriebswirtschaftliche Forschung und Praxis 73(4).

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Abstract / Bemerkung
"If you always do what you've always done, you'll always get what you've always got." (Henry Ford) Innovations are the driver of sustainable progress of a national economy. Since at least the fourth industrial revolution, affected by globalization, digitization, and high-tech advancement, the importance of business model innovations has increased rapidly. However, there is a lack of precise approaches for a purposeful adoption of business models to specific entrepreneurial challenges. Therefore, the 55 business model patterns by Gassmann et al. (2017) are integrated into a category system, based on the nine business model bricks by Osterwalder/Pigneur (2011). An application-oriented deduction is enabled by giving guidance which business model patterns should be used if specific bricks are modified and vice versa.
Erscheinungsjahr
2021
Zeitschriftentitel
Betriebswirtschaftliche Forschung und Praxis
Band
73
Ausgabe
4
ISSN
0340-5370
Page URI
https://pub.uni-bielefeld.de/record/2960403

Zitieren

Backs S, Schleef M. Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations. Betriebswirtschaftliche Forschung und Praxis . 2021;73(4).
Backs, S., & Schleef, M. (2021). Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations. Betriebswirtschaftliche Forschung und Praxis , 73(4)
Backs, Sabrina, and Schleef, Melina. 2021. “Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations”. Betriebswirtschaftliche Forschung und Praxis 73 (4).
Backs, S., and Schleef, M. (2021). Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations. Betriebswirtschaftliche Forschung und Praxis 73.
Backs, S., & Schleef, M., 2021. Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations. Betriebswirtschaftliche Forschung und Praxis , 73(4).
S. Backs and M. Schleef, “Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations”, Betriebswirtschaftliche Forschung und Praxis , vol. 73, 2021.
Backs, S., Schleef, M.: Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations. Betriebswirtschaftliche Forschung und Praxis . 73, (2021).
Backs, Sabrina, and Schleef, Melina. “Innovate business modules but how? Development of a practice-oriented category system for the identification of business model innovations”. Betriebswirtschaftliche Forschung und Praxis 73.4 (2021).
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