The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities
Meydani E, Düsing C, Fedrau A, Trier M (2022)
In: Proceedings of the 17th International Conference on Wirtschaftsinformatik.
Konferenzbeitrag
| Veröffentlicht | Englisch
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Autor*in
Meydani, Elnaz;
Düsing, ChristophUniBi 
;
Fedrau, Annamaria;
Trier, Matthias
;
Fedrau, Annamaria;
Trier, MatthiasEinrichtung
Abstract / Bemerkung
Social Commerce (SC), as a subset of e-commerce, leverages Web
2.0 technologies to promote user contributions. Previous studies in this field
mainly analyze the evolution of SC, its difference from e-commerce, and the
constructs affecting the users’ intention to practice SC. There is no significant
research dedicated to the activities of the users and the data elements in these
platforms. We conduct a systematic literature review to collect and categorize the
users’ activities. We spot several activities in different levels of SC platforms and
categorize them into four key categories: social identification, social
conversation, social communication, and commercial activities. Our findings
contribute to the growing body of literature by addressing the characteristics of
users’ activities on SC platforms. Besides, it sheds valuable insights on
effectively designing the SC platforms to enhance users’ contributions.
Erscheinungsjahr
2022
Titel des Konferenzbandes
Proceedings of the 17th International Conference on Wirtschaftsinformatik
Konferenz
17th International Conference on Wirtschaftsinformatik
Konferenzort
Online
Konferenzdatum
2022-02-21 – 2022-02-23
Page URI
https://pub.uni-bielefeld.de/record/2960377
Zitieren
Meydani E, Düsing C, Fedrau A, Trier M. The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities. In: Proceedings of the 17th International Conference on Wirtschaftsinformatik. 2022.
Meydani, E., Düsing, C., Fedrau, A., & Trier, M. (2022). The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities. Proceedings of the 17th International Conference on Wirtschaftsinformatik
Meydani, Elnaz, Düsing, Christoph, Fedrau, Annamaria, and Trier, Matthias. 2022. “The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities”. In Proceedings of the 17th International Conference on Wirtschaftsinformatik.
Meydani, E., Düsing, C., Fedrau, A., and Trier, M. (2022). “The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities” in Proceedings of the 17th International Conference on Wirtschaftsinformatik.
Meydani, E., et al., 2022. The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities. In Proceedings of the 17th International Conference on Wirtschaftsinformatik.
E. Meydani, et al., “The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities”, Proceedings of the 17th International Conference on Wirtschaftsinformatik, 2022.
Meydani, E., Düsing, C., Fedrau, A., Trier, M.: The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities. Proceedings of the 17th International Conference on Wirtschaftsinformatik. (2022).
Meydani, Elnaz, Düsing, Christoph, Fedrau, Annamaria, and Trier, Matthias. “The “Black Box” of Social Commerce Platforms - A Closer Look at Users’ Activities”. Proceedings of the 17th International Conference on Wirtschaftsinformatik. 2022.
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