The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic

Thormann T, Wicker P (2021)
Frontiers in Sports and Active Living 3: 679772.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Abstract / Bemerkung
Sport governing bodies have played a special role in society during the first wave of the COVID-19 pandemic. Following stakeholder theory and consumption capital theory, this study investigated the actions of the German Bundesliga (DFL), Union of European Football Associations (UEFA), and the International Olympic Committee (IOC) during this phase as perceived by the German population and through the lens of corporate social responsibility (CSR). Based on a representative sample of the German resident population (N = 1,000), the study examined the individual characteristics that influenced the perceived CSR of these organizations and what population clusters emerged from this perception. The survey applied a CSR scale that was previously validated in a professional team sports context. The results confirmed the equally strong applicability of the scale to the sport governing context. Cluster analysis yielded three distinctive clusters, namely, “supporters,” “neutral observers,” and “critics.” Regression analyses and the cluster analysis identified those with frequent consumption and high involvement in sport as rating the actions of the three sport organizations more positively. They are also more strongly represented in the “supporters” cluster. In contrast, those threatened the most by the virus are overrepresented in the “critics” cluster.
Stichworte
corporate social responsibility; crisis; football; Olympic Games; sport governing body; professional sports
Erscheinungsjahr
2021
Zeitschriftentitel
Frontiers in Sports and Active Living
Band
3
Art.-Nr.
679772
eISSN
2624-9367
Finanzierungs-Informationen
Open-Access-Publikationskosten wurden durch die Universität Bielefeld gefördert.
Page URI
https://pub.uni-bielefeld.de/record/2956605

Zitieren

Thormann T, Wicker P. The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic. Frontiers in Sports and Active Living. 2021;3: 679772.
Thormann, T., & Wicker, P. (2021). The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic. Frontiers in Sports and Active Living, 3, 679772. https://doi.org/10.3389/fspor.2021.679772
Thormann, Tim, and Wicker, Pamela. 2021. “The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic”. Frontiers in Sports and Active Living 3: 679772.
Thormann, T., and Wicker, P. (2021). The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic. Frontiers in Sports and Active Living 3:679772.
Thormann, T., & Wicker, P., 2021. The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic. Frontiers in Sports and Active Living, 3: 679772.
T. Thormann and P. Wicker, “The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic”, Frontiers in Sports and Active Living, vol. 3, 2021, : 679772.
Thormann, T., Wicker, P.: The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic. Frontiers in Sports and Active Living. 3, : 679772 (2021).
Thormann, Tim, and Wicker, Pamela. “The perceived corporate social responsibility of major sport organizations by the German public: An empirical analysis during the Covid-19 pandemic”. Frontiers in Sports and Active Living 3 (2021): 679772.
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2021-10-01T07:36:01Z
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