Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions

Wagner A, Sukalla F (2021)
Journal of Health Communication 26(1): 47-56.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wagner, AnnaUniBi ; Sukalla, Freya
Abstract / Bemerkung
Physical inactivity constitutes a major health problem in many Western societies affecting a variety of social groups. As these groups often differ in responsivity to physical inactivity messages, the strategy of message targeting, i.e. the customization of messages toward shared characteristics of a social group provides a useful framework for designing effective communication. Whereas focusing on health consequences of physical inactivity might prove useful for some social groups, it might be more effective to emphasize its social or financial consequences for others. The current examination compares the effects of three types of consequence framing (health consequences vs. social consequences vs. financial consequences of physical inactivity) on health-related perceptions and intentions for different population subgroups. An experiment with a one-factorial between subjects design based on a quota sample was conducted. 348 respondents differing in terms of age, sex, and formal education were randomly assigned to one of the three experimental conditions and read an accordingly manipulated newspaper article. Findings show that financial and social consequence frames were more effective than health consequence frames. Both frames positively influenced behavioral intentions through perceptions of susceptibility. These effects were largely independent of sociodemographic variables, although sex and education emerged as moderators in some cases.
Erscheinungsjahr
2021
Zeitschriftentitel
Journal of Health Communication
Band
26
Ausgabe
1
Seite(n)
47-56
ISSN
1081-0730
eISSN
1087-0415
Page URI
https://pub.uni-bielefeld.de/record/2954922

Zitieren

Wagner A, Sukalla F. Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions. Journal of Health Communication. 2021;26(1):47-56.
Wagner, A., & Sukalla, F. (2021). Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions. Journal of Health Communication, 26(1), 47-56. https://doi.org/10.1080/10810730.2020.1868025
Wagner, A., and Sukalla, F. (2021). Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions. Journal of Health Communication 26, 47-56.
Wagner, A., & Sukalla, F., 2021. Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions. Journal of Health Communication, 26(1), p 47-56.
A. Wagner and F. Sukalla, “Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions”, Journal of Health Communication, vol. 26, 2021, pp. 47-56.
Wagner, A., Sukalla, F.: Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions. Journal of Health Communication. 26, 47-56 (2021).
Wagner, Anna, and Sukalla, Freya. “Targeting Physical Inactivity – Effects of Three Different Consequence Frames on Population Subgroups’ Health-Related Perceptions and Behavioral Intentions”. Journal of Health Communication 26.1 (2021): 47-56.

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PMID: 33634740
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