Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application

Kühne S, Zindel Z (2020)
Survey Methods: Insights from the Field.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Abstract / Bemerkung
In many countries and contexts, survey researchers are facing decreasing response rates and increasing survey costs. Data collection is even more complex and expensive when rare or hard-to-reach populations are to be sampled and surveyed. In such cases alternative sampling and recruiting approaches are usually needed, including non-probability and online convenience sampling. A rather novel approach to recruiting rare populations for online and mobile-device surveys uses advertisements on social media networks. This paper provides a step-by-step guide on how to recruit web-survey participants via ads on Facebook and Instagram – two of the largest social networks worldwide. Researchers may use this paper as a starting point for setting up their own recruiting campaigns. Moreover, the paper describes the results of fieldwork for a research project in which lesbian, gay, bisexual, transsexual, and queer (LGBTQ) web-survey participants in Germany were recruited via ads on social media.
Stichworte
Facebook; Instagram; Non-Probability Samples; Nonresponse; Rare Populations; Social Media; Social Media Survey
Erscheinungsjahr
2020
Zeitschriftentitel
Survey Methods: Insights from the Field
ISSN
2296-4754
Page URI
https://pub.uni-bielefeld.de/record/2953772

Zitieren

Kühne S, Zindel Z. Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application. Survey Methods: Insights from the Field. 2020.
Kühne, S., & Zindel, Z. (2020). Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application. Survey Methods: Insights from the Field. https://doi.org/10.13094/SMIF-2020-00017
Kühne, S., and Zindel, Z. (2020). Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application. Survey Methods: Insights from the Field.
Kühne, S., & Zindel, Z., 2020. Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application. Survey Methods: Insights from the Field.
S. Kühne and Z. Zindel, “ Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application”, Survey Methods: Insights from the Field, 2020.
Kühne, S., Zindel, Z.: Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application. Survey Methods: Insights from the Field. (2020).
Kühne, Simon, and Zindel, Zaza. “ Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application”. Survey Methods: Insights from the Field (2020).

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