My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies

Flaswinkel AM, Rump M, Decker R (Accepted)
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference.

Konferenzbeitrag | Angenommen | Englisch
 
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Erscheinungsjahr
2021
Titel des Konferenzbandes
Proceedings of the 50th European Marketing Academy (EMAC) Conference
Konferenz
50th European Marketing Academy (EMAC) Conference
Konferenzort
Madrid (virtuell)
Konferenzdatum
2021-05-25 – 2021-05-28
Page URI
https://pub.uni-bielefeld.de/record/2953084

Zitieren

Flaswinkel AM, Rump M, Decker R. My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference. Accepted.
Flaswinkel, A. M., Rump, M., & Decker, R. (Accepted). My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. Proceedings of the 50th European Marketing Academy (EMAC) Conference
Flaswinkel, A. M., Rump, M., and Decker, R. (Accepted). “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies” in Proceedings of the 50th European Marketing Academy (EMAC) Conference.
Flaswinkel, A.M., Rump, M., & Decker, R., Accepted. My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. In Proceedings of the 50th European Marketing Academy (EMAC) Conference.
A.M. Flaswinkel, M. Rump, and R. Decker, “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies”, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Accepted.
Flaswinkel, A.M., Rump, M., Decker, R.: My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. Proceedings of the 50th European Marketing Academy (EMAC) Conference. (Accepted).
Flaswinkel, Anne Mareike, Rump, Markus, and Decker, Reinhold. “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies”. Proceedings of the 50th European Marketing Academy (EMAC) Conference. Accepted.

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