My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies

Flaswinkel AM, Rump M, Decker R (Accepted)
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference.

Konferenzbeitrag | Angenommen | Englisch
 
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Autor*in
Flaswinkel, Anne MareikeUniBi ; Rump, MarkusUniBi ; Decker, ReinholdUniBi
Einrichtung
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insbes. Marketing
Erscheinungsjahr
2021
Titel des Konferenzbandes
Proceedings of the 50th European Marketing Academy (EMAC) Conference
Konferenz
50th European Marketing Academy (EMAC) Conference
Konferenzort
Madrid (virtuell)
Konferenzdatum
2021-05-25 – 2021-05-28
Page URI
https://pub.uni-bielefeld.de/record/2953084

Zitieren

Flaswinkel AM, Rump M, Decker R. My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference. Accepted.
Flaswinkel, A. M., Rump, M., & Decker, R. (Accepted). My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. Proceedings of the 50th European Marketing Academy (EMAC) Conference
Flaswinkel, Anne Mareike, Rump, Markus, and Decker, Reinhold. Accepted. “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies”. In Proceedings of the 50th European Marketing Academy (EMAC) Conference.
Flaswinkel, A. M., Rump, M., and Decker, R. (Accepted). “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies” in Proceedings of the 50th European Marketing Academy (EMAC) Conference.
Flaswinkel, A.M., Rump, M., & Decker, R., Accepted. My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. In Proceedings of the 50th European Marketing Academy (EMAC) Conference.
A.M. Flaswinkel, M. Rump, and R. Decker, “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies”, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Accepted.
Flaswinkel, A.M., Rump, M., Decker, R.: My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies. Proceedings of the 50th European Marketing Academy (EMAC) Conference. (Accepted).
Flaswinkel, Anne Mareike, Rump, Markus, and Decker, Reinhold. “My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies”. Proceedings of the 50th European Marketing Academy (EMAC) Conference. Accepted.
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