Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria

Wicker P, Frick B (2020)
Sustainability 12(22): 9664.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wicker, PamelaUniBi; Frick, Bernd
Abstract / Bemerkung
This study examines the value of professional winter sports to the Austrian resident population in the context of three major sporting events (the 2017 World Championships in Alpine Skiing, the 2018 Winter Olympics, and the 2019 World Championships in Nordic Skiing). In nationwide population surveys (n = 2289), the contingent valuation method was employed, and the respondents were presented with two scenarios asking for their willingness-to-pay for live broadcasts and long-term athlete development. The aggregate willingness-to-pay amounted to €42 million (for live broadcasts) and about €800 million (for athlete development). However, only about 20% of the residents expressed a positive willingness-to-pay. The respondents’ willingness-to-pay is not only determined by well-studied factors like consumption capital, intangible factors, and socio-demographics, but also by life satisfaction. The willingness-to-pay for live broadcasts is comparably higher for alpine skiing, while the willingness-to-pay for athlete development is higher for Olympic winter sports athletes. The findings have implications for sport policy and sport finance, highlighting the challenge of turning public sport consumption into a willingness to contribute financially to sustainable athlete development.
Stichworte
contingent valuation method; elite sport; Olympic Games; skiing; willingness-to-pay; World Championships
Erscheinungsjahr
2020
Zeitschriftentitel
Sustainability
Band
12
Ausgabe
22
Art.-Nr.
9664
eISSN
2071-1050
Page URI
https://pub.uni-bielefeld.de/record/2948743

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Wicker P, Frick B. Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria. Sustainability. 2020;12(22): 9664.
Wicker, P., & Frick, B. (2020). Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria. Sustainability, 12(22), 9664. doi:10.3390/su12229664
Wicker, P., and Frick, B. (2020). Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria. Sustainability 12:9664.
Wicker, P., & Frick, B., 2020. Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria. Sustainability, 12(22): 9664.
P. Wicker and B. Frick, “Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria”, Sustainability, vol. 12, 2020, : 9664.
Wicker, P., Frick, B.: Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria. Sustainability. 12, : 9664 (2020).
Wicker, Pamela, and Frick, Bernd. “Sustainable financing of elite athlete development: An empirical analysis of winter sports in Austria”. Sustainability 12.22 (2020): 9664.
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2020-12-01T08:16:37Z
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