An agent-based market simulation for enriching innovation management education

Stummer C, Kiesling E (2021)
Central European Journal of Operations Research 29(1): 143-146.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Stummer, ChristianUniBi ; Kiesling, Elmar
Abstract / Bemerkung
It is not easy for students or junior managers to obtain first-hand experience in innovation and technology management. Business gaming simulations can remedy this, as they provide an opportunity to acquire practical skills. We developed such a business gaming simulation that enables teams of participants-each managing a virtual company that competes with other companies in several markets-to implement technology strategies, make resource allocation decisions, and test marketing strategies for introducing its new products. The salient feature of this simulation is its agent-based market model, which accounts for consumers' heterogeneity and social factors like word-of-mouth communication. In this paper, we describe the elements and dynamics of the market model, outline the didactic framework, and synthesize our experiences from using the simulation in classroom settings for several years. Overall, we find that using an agent-based model as the core of a business gaming simulation can facilitate experiential learning in management, particularly in fields that involve complex social system dynamics, as is the case in the diffusion of innovations.
Erscheinungsjahr
2021
Zeitschriftentitel
Central European Journal of Operations Research
Band
29
Ausgabe
1
Seite(n)
143-146
ISSN
1435-246X
eISSN
1613-9178
Finanzierungs-Informationen
Open-Access-Publikationskosten wurden durch die Universität Bielefeld im Rahmen des DEAL-Vertrags gefördert.
Page URI
https://pub.uni-bielefeld.de/record/2948429

Zitieren

Stummer C, Kiesling E. An agent-based market simulation for enriching innovation management education. Central European Journal of Operations Research. 2021;29(1):143-146.
Stummer, C., & Kiesling, E. (2021). An agent-based market simulation for enriching innovation management education. Central European Journal of Operations Research, 29(1), 143-146. doi:10.1007/s10100-020-00716-3
Stummer, C., and Kiesling, E. (2021). An agent-based market simulation for enriching innovation management education. Central European Journal of Operations Research 29, 143-146.
Stummer, C., & Kiesling, E., 2021. An agent-based market simulation for enriching innovation management education. Central European Journal of Operations Research, 29(1), p 143-146.
C. Stummer and E. Kiesling, “An agent-based market simulation for enriching innovation management education”, Central European Journal of Operations Research, vol. 29, 2021, pp. 143-146.
Stummer, C., Kiesling, E.: An agent-based market simulation for enriching innovation management education. Central European Journal of Operations Research. 29, 143-146 (2021).
Stummer, Christian, and Kiesling, Elmar. “An agent-based market simulation for enriching innovation management education”. Central European Journal of Operations Research 29.1 (2021): 143-146.
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2021-02-04T14:04:14Z
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