PUB - Publikationen an der Universität Bielefeld

This study examines the effect of training satisfaction and weather on the intention to revisit a sport event. It considers attribute non-attendance, i.e. respondents ignoring choice attributes in surveys. Online surveys were conducted at four sport events in the United States in 2017 and 2018. Respondents answered a series of hypothetical scenarios for return visitation that randomly assigned different travel costs per mile, travel distances, weather forecasts, and respondents' training satisfaction. Logit models estimated with and without attribute non-attendance reveal the extent to which respondents did not pay attention to specific trip attributes when answering the survey. These results indicate that attribute non-attendance is an issue in each data set. Partial consideration of attribute non-attendance yields statistically significant willingness-to-pay estimates for event attributes, while full consideration yields larger willingness-to-pay estimates. This study's contribution lies in the examination of previously neglected factors (training satisfaction, weather) and the consideration of attribute non-attendance.