Estimating willingness to pay for a cycling event using a willingness to travel approach

Whitehead JC, Wicker P (2018)
Tourism Management 65: 160-169.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Whitehead, John C.; Wicker, PamelaUniBi
Abstract / Bemerkung
This study examines the monetary value of nonmarket benefits to participants of an active sport tourism event, such as happiness and pride from participating in an event. Willingness to travel (WTT) greater distances for future events is assessed and converted into willingness to pay (WTP) estimates using travel costs. Using survey data from the 2014 and 2015 Blood Sweat Gears bike ride, the intended visitation models show that changes in travel cost have a significant negative effect. WTP to revisit the event was between $41 and $57. The likelihood of return visit decreases as travel costs increase, indicating that WTP estimates are internally valid. WTP estimates stemming from two years of data collection are stable, suggesting that they are also temporally reliable. This study demonstrated the feasibility of using stated preference WTT questions to assign a monetary value to nonmarket benefits of active sport tourists.
Stichworte
Active sport tourism; Consumer surplus; Intention to revisit; Nonmarket good; Temporal reliability
Erscheinungsjahr
2018
Zeitschriftentitel
Tourism Management
Band
65
Seite(n)
160-169
ISSN
0261-5177
Page URI
https://pub.uni-bielefeld.de/record/2942678

Zitieren

Whitehead JC, Wicker P. Estimating willingness to pay for a cycling event using a willingness to travel approach. Tourism Management. 2018;65:160-169.
Whitehead, J. C., & Wicker, P. (2018). Estimating willingness to pay for a cycling event using a willingness to travel approach. Tourism Management, 65, 160-169. doi:10.1016/j.tourman.2017.09.023
Whitehead, J. C., and Wicker, P. (2018). Estimating willingness to pay for a cycling event using a willingness to travel approach. Tourism Management 65, 160-169.
Whitehead, J.C., & Wicker, P., 2018. Estimating willingness to pay for a cycling event using a willingness to travel approach. Tourism Management, 65, p 160-169.
J.C. Whitehead and P. Wicker, “Estimating willingness to pay for a cycling event using a willingness to travel approach”, Tourism Management, vol. 65, 2018, pp. 160-169.
Whitehead, J.C., Wicker, P.: Estimating willingness to pay for a cycling event using a willingness to travel approach. Tourism Management. 65, 160-169 (2018).
Whitehead, John C., and Wicker, Pamela. “Estimating willingness to pay for a cycling event using a willingness to travel approach”. Tourism Management 65 (2018): 160-169.

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