The Monetary Value of Having a First Division Bundesliga Team to Local Residents

Frick B, Wicker P (2018)
Schmalenbach Business Review 70(1): 63-103.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Frick, Bernd; Wicker, PamelaUniBi
Abstract / Bemerkung
This study examines the monetary value of having a first division Bundesliga team to local residents of 12 Football Bundesliga teams using the contingent valuation method. In identical online and paper-pencil questionnaires, respondents were confronted with two hypothetical scenarios: the first asked for their willingness-to-pay for a voluntary fund that would save the team from relegation due to financial problems; the second assessed their willingness-to-accept relegation in a decisive match on the last match day of the season. The results of double-hurdle models reveal that both public goods created by the team (e. g., happiness, talking about the team) and intangible benefits of the team’s first division status have a monetary value to respondents. Management and policy implications are discussed.
Stichworte
Contingent valuation method; Willingness-to-pay; Football; Bundesliga; Public goods; Intangible effects; Double hurdle model
Erscheinungsjahr
2018
Zeitschriftentitel
Schmalenbach Business Review
Band
70
Ausgabe
1
Seite(n)
63-103
ISSN
1439-2917
eISSN
2194-072X
Page URI
https://pub.uni-bielefeld.de/record/2942648

Zitieren

Frick B, Wicker P. The Monetary Value of Having a First Division Bundesliga Team to Local Residents. Schmalenbach Business Review. 2018;70(1):63-103.
Frick, B., & Wicker, P. (2018). The Monetary Value of Having a First Division Bundesliga Team to Local Residents. Schmalenbach Business Review, 70(1), 63-103. doi:10.1007/s41464-017-0044-9
Frick, B., and Wicker, P. (2018). The Monetary Value of Having a First Division Bundesliga Team to Local Residents. Schmalenbach Business Review 70, 63-103.
Frick, B., & Wicker, P., 2018. The Monetary Value of Having a First Division Bundesliga Team to Local Residents. Schmalenbach Business Review, 70(1), p 63-103.
B. Frick and P. Wicker, “The Monetary Value of Having a First Division Bundesliga Team to Local Residents”, Schmalenbach Business Review, vol. 70, 2018, pp. 63-103.
Frick, B., Wicker, P.: The Monetary Value of Having a First Division Bundesliga Team to Local Residents. Schmalenbach Business Review. 70, 63-103 (2018).
Frick, Bernd, and Wicker, Pamela. “The Monetary Value of Having a First Division Bundesliga Team to Local Residents”. Schmalenbach Business Review 70.1 (2018): 63-103.

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