Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions

Wicker P, Swierzy P, Breuer C (2018)
European Journal for Sport and Society 15(4): 332-351.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wicker, PamelaUniBi; Swierzy, Philipp; Breuer, Christoph
Abstract / Bemerkung
In light of increasing problems of recruiting and retaining volunteers, non-profit sports clubs might consider providing their members with an option to buy their way out of voluntary work. Using a rational choice framework, this study examines how organizational capacity of sports clubs affects members’ preferences for willingness-to-volunteer (WTV) versus willingness-to-pay (WTP). It uses data from German sports clubs (n = 228) and their members (n = 636). The member survey included a hypothetical scenario supposing that their club needs more resources because of financial difficulties (negative scenario) or service quality improvements (positive scenario). Members were presented with randomized increases in voluntary working hours and membership fees and asked whether they would prefer WTV or WTP under these conditions. The results of probit models reveal that the current voluntary workload and potential increases in voluntary working hours are positively associated with WTV, suggesting that volunteering is a stable construct. Members are more likely to prefer WTV in clubs engaging in strategic planning, while WTP is preferred in clubs that break even and employ paid staff. The findings support the role of organizational capacity, with some evidence that club members weigh benefits against costs when making these decisions.
Stichworte
Contingent valuation method; non-profit sport organization; rational choice; stated preferences; volunteer
Erscheinungsjahr
2018
Zeitschriftentitel
European Journal for Sport and Society
Band
15
Ausgabe
4
Seite(n)
332-351
ISSN
1613-8171
eISSN
2380-5919
Page URI
https://pub.uni-bielefeld.de/record/2942645

Zitieren

Wicker P, Swierzy P, Breuer C. Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions. European Journal for Sport and Society . 2018;15(4):332-351.
Wicker, P., Swierzy, P., & Breuer, C. (2018). Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions. European Journal for Sport and Society , 15(4), 332-351. doi:10.1080/16138171.2018.1540325
Wicker, P., Swierzy, P., and Breuer, C. (2018). Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions. European Journal for Sport and Society 15, 332-351.
Wicker, P., Swierzy, P., & Breuer, C., 2018. Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions. European Journal for Sport and Society , 15(4), p 332-351.
P. Wicker, P. Swierzy, and C. Breuer, “Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions”, European Journal for Sport and Society , vol. 15, 2018, pp. 332-351.
Wicker, P., Swierzy, P., Breuer, C.: Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions. European Journal for Sport and Society . 15, 332-351 (2018).
Wicker, Pamela, Swierzy, Philipp, and Breuer, Christoph. “Willingness-to-volunteer versus willingness-to-pay in sports clubs: how organizational capacity affects individual decisions”. European Journal for Sport and Society 15.4 (2018): 332-351.

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