The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships

Frick B, Wicker P (2017)
Managing Sport and Leisure 22(6): 414-427.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Frick, Bernd; Wicker, PamelaUniBi
Abstract / Bemerkung
This study estimates the monetary value of alpine skiing to the Austrian resident population using the contingent valuation method (CVM). Survey respondents across Austria were asked to state their willingness-to-pay (WTP) for broadcasting the 2017 World Championships and for an athlete support programme over a five-year period (n = 862). Approximately 29% and 20% of respondents reported a positive WTP for broadcasting and monthly support of alpine athletes over a five-year period, respectively. Average WTP was €25 (broadcasting) and €8 (athlete support). Individuals with high medal expectations were more likely to state a positive WTP for broadcasting, while the amount of WTP was positively affected by consumption capital and the importance of symbolic capital (public goods), such as happiness from sporting success. Aggregate WTP exceeded public funding received by the Austrian Skiing Association by a margin, indicating that intangible benefits of alpine skiing are higher than its costs.
Stichworte
Contingent valuation method; elite sport; nonmarket good; willingness-to-pay; winter sport
Erscheinungsjahr
2017
Zeitschriftentitel
Managing Sport and Leisure
Band
22
Ausgabe
6
Seite(n)
414-427
ISSN
2375-0472
eISSN
2375-0480
Page URI
https://pub.uni-bielefeld.de/record/2942627

Zitieren

Frick B, Wicker P. The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships. Managing Sport and Leisure . 2017;22(6):414-427.
Frick, B., & Wicker, P. (2017). The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships. Managing Sport and Leisure , 22(6), 414-427. doi:10.1080/23750472.2018.1510742
Frick, B., and Wicker, P. (2017). The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships. Managing Sport and Leisure 22, 414-427.
Frick, B., & Wicker, P., 2017. The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships. Managing Sport and Leisure , 22(6), p 414-427.
B. Frick and P. Wicker, “The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships”, Managing Sport and Leisure , vol. 22, 2017, pp. 414-427.
Frick, B., Wicker, P.: The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships. Managing Sport and Leisure . 22, 414-427 (2017).
Frick, Bernd, and Wicker, Pamela. “The value of alpine skiing to the Austrian population: A CVM study of the 2017 World Championships”. Managing Sport and Leisure 22.6 (2017): 414-427.

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