Willingness-to-pay for sporting success of Football Bundesliga teams

Wicker P, Whitehead JC, Johnson BK, Mason DS (2016)
Contemporary Economic Policy 34(3): 446-462.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wicker, PamelaUniBi; Whitehead, John C.; Johnson, Bruce K.; Mason, Daniel S.
Abstract / Bemerkung
This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness‐to‐pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness‐to‐pay—for attendees and nonattendees. Public goods are particularly relevant for reporting a positive willingness‐to‐pay.
Erscheinungsjahr
2016
Zeitschriftentitel
Contemporary Economic Policy
Band
34
Ausgabe
3
Seite(n)
446-462
eISSN
1465-7287
Page URI
https://pub.uni-bielefeld.de/record/2942611

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Wicker P, Whitehead JC, Johnson BK, Mason DS. Willingness-to-pay for sporting success of Football Bundesliga teams. Contemporary Economic Policy. 2016;34(3):446-462.
Wicker, P., Whitehead, J. C., Johnson, B. K., & Mason, D. S. (2016). Willingness-to-pay for sporting success of Football Bundesliga teams. Contemporary Economic Policy, 34(3), 446-462. doi:10.1111/coep.12148
Wicker, P., Whitehead, J. C., Johnson, B. K., and Mason, D. S. (2016). Willingness-to-pay for sporting success of Football Bundesliga teams. Contemporary Economic Policy 34, 446-462.
Wicker, P., et al., 2016. Willingness-to-pay for sporting success of Football Bundesliga teams. Contemporary Economic Policy, 34(3), p 446-462.
P. Wicker, et al., “Willingness-to-pay for sporting success of Football Bundesliga teams”, Contemporary Economic Policy, vol. 34, 2016, pp. 446-462.
Wicker, P., Whitehead, J.C., Johnson, B.K., Mason, D.S.: Willingness-to-pay for sporting success of Football Bundesliga teams. Contemporary Economic Policy. 34, 446-462 (2016).
Wicker, Pamela, Whitehead, John C., Johnson, Bruce K., and Mason, Daniel S. “Willingness-to-pay for sporting success of Football Bundesliga teams”. Contemporary Economic Policy 34.3 (2016): 446-462.

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